Customer story

Transforming brand tracking into real-time strategic insights

Real-time insights

from global user base

Continuous tracking

across key platforms

Actionable data

for robust brand tracking

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About Meta

Meta is a global leader in social connection, providing a suite of platforms including Facebook, Instagram, WhatsApp, and Messenger that bring people closer together. Meta focuses on building communities and enhancing communication through innovative technology.

Industry
Social Media
Technology
Digital Communication
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Objective

Meta, the global leader in social connection, partnered with CleverX to strengthen its brand tracking efforts. The goal was to gain a deeper understanding of consumer sentiment and brand perception across its diverse product portfolio, including Facebook, Instagram, and WhatsApp, to inform strategic decision-making with real-time insights.

The challenge

Meta needed a more nuanced understanding of how consumers perceived its various platforms beyond basic brand awareness metrics. Traditional tracking methods often provided lagging indicators and lacked the granularity required to capture user behavior across the rapidly evolving social media landscape.

CleverX solution

CleverX designed a customized market research solution for Meta, leveraging its expertise in agile research:

  • Real-time Data Collection: CleverX utilized its proprietary platform to conduct continuous surveys and online discussions, capturing real-time consumer sentiment towards Meta’s brands.
  • Targeted Audience Segmentation: The study segmented audiences based on demographics, social media usage patterns, and brand interactions, enabling in-depth analysis of specific user groups.
  • Global Reach: The research spanned key geographic regions, ensuring a comprehensive understanding of Meta’s brand perception on a global scale.

Impact

The continuous research provided Meta with valuable insights that enhanced its brand tracking efforts:

  • Identifying Brand Strengths & Weaknesses: Meta gained a clear understanding of how each platform resonated with different audience segments, allowing for targeted brand messaging and product development.
  • Emerging Trends & User Behavior: CleverX’s real-time data collection helped Meta identify emerging trends in social media usage and user behavior, enabling them to stay ahead of the curve.
  • Actionable Insights: The continuous flow of data provided Meta with actionable insights to optimize user experience, content strategies, and advertising campaigns across its platforms.

Result

With CleverX’s market research expertise, Meta transformed its brand tracking from a lagging indicator to a real-time decision-making tool. This empowered Meta to build stronger brand loyalty, effectively target diverse audiences, and ultimately drive user engagement across its social media platforms.

Discover how CleverX can streamline your B2B research needs

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