Driving viewer engagement with data-driven content and advertising strategies
1000+
global viewers engaged
1000+
global viewers engaged
Comprehensive insights
across key demographics
Helped develop
content and ad strategies
About Disney
Disney Streaming is a leader in the digital entertainment industry, offering a portfolio of streaming services including Disney+, Hulu, ESPN+, and Star+. With a focus on delivering high-quality content and innovative viewer experiences, Disney Streaming continues to expand its global footprint.
Industry
Objective
Disney Streaming partnered with CleverX to unlock deeper audience insights and optimize their advertising strategy. The goal was to understand the evolving preferences and behaviors of viewers within the competitive streaming landscape. By gaining a comprehensive understanding of their target audience, Disney Streaming aimed to tailor content recommendations, optimize the user experience, and deliver highly targeted advertising campaigns to drive subscriber growth and user engagement.
The challenge
Disney Streaming needed to move beyond basic demographics to understand the motivations and behaviors of their viewers. Traditional methods, like focus groups, often yielded limited and skewed data. They required a large, diverse sample size that accurately reflected their global audience.
CleverX solution
CleverX addressed these challenges by leveraging its unique platform to recruit a targeted group of participants:
- Large Sample Size: Over 1,000 viewers from key demographics and geographic regions participated in the study.
- Global Reach: The study recruited viewers from Disney+’s international markets, ensuring a holistic perspective.
- Engaged Audience: Participants were active users of Disney+ and other streaming platforms, providing relevant and actionable insights.
Approach
The study employed a multi-method approach to gather rich data:
- Surveys: Interactive surveys explored viewer preferences for content genres, characters, and platform features.
- In-Depth Interviews: A smaller group of participants engaged in detailed interviews to reveal deeper motivations and decision-making processes.
- Focus Groups: Small, moderated discussions allowed for nuanced exploration of specific topics.
Impact
The study revealed valuable insights that transformed Disney Streaming’s advertising strategy:
- Content Targeting: Disney Streaming gained a clearer understanding of how to tailor content recommendations based on viewer preferences.
- Platform Optimization: The study identified areas for improvement within the Disney+ platform to enhance the user experience.
- Personalized Advertising: Insights into viewer behavior allowed for more targeted ad campaigns, leading to increased engagement and conversions.
Result
With CleverX’s market research expertise, Disney Streaming gained a competitive edge. They now possess a deeper understanding of their audience, enabling them to deliver highly relevant content and advertising, ultimately driving subscriber growth and user satisfaction.
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Trusted by participants
Dimitris Bouskos
Freelance Illustrator and Motion Graphics Artist
CleverX connected us with experts providing accurate and fast results with an emphasis on creative problem solving.
Deanna Liu
Associate Manager, User Acquisition & Paid Media
I was referred to CleverX by a former co-worker of mine and getting work opportunities through CleverX has been nothing but easy and straightforward. It's been a pleasure :)
Alex R.
Media Director | Planning and Activation
CleverX is very easy to use. Other professionals you collaborate with are very responsive about any questions I had and made this process of getting the work done extremely simple and fun.
Gary Cave
Manager of Data Analytics
The CleverX community team is great to work with! I get invited for quality work opportunities and projects all the time. Also, shoutout to their team who are super responsive.
Nick Fung
Digital Marketing Analyst - PPC
CleverX has been an amazing platform to be on. The work opportunities are unique, great and thorough. It’s a great way to be involved especially with the work from home setting. Two thumbs up!
Arthur Binder
Director of Programmatic
I've completed multiple projects on different topics from my industry. I've found the platform to be very easy and safe to use. I would continue to provide support and insights using CleverX.
Jessica Lewis
Lead Consultant, Director of CRM & Strategy
I've had a great experience with CleverX. The projects are very easy to take and relevant to my industry. I will definitely be back for more!
James C.
Digital Strategist
Very easy and intuitive platform to use. Everyone I have worked with is extremely helpful. Really straightforward from start to finish.
Dimitris Bouskos
Freelance Illustrator and Motion Graphics Artist
CleverX connected us with experts providing accurate and fast results with an emphasis on creative problem solving.
Deanna Liu
Associate Manager, User Acquisition & Paid Media
I was referred to CleverX by a former co-worker of mine and getting work opportunities through CleverX has been nothing but easy and straightforward. It's been a pleasure :)
Alex R.
Media Director | Planning and Activation
CleverX is very easy to use. Other professionals you collaborate with are very responsive about any questions I had and made this process of getting the work done extremely simple and fun.
Gary Cave
Manager of Data Analytics
The CleverX community team is great to work with! I get invited for quality work opportunities and projects all the time. Also, shoutout to their team who are super responsive.
