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Articles

Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.

Expert Networks

How expert networks drive innovation: a game-changer for product development

Expert networks are transforming product development by providing on-demand industry insights, helping businesses validate ideas, reduce risks, and accelerate innovation.
February 21, 2025
5 min read
Expert Networks

Traditional vs. digital expert networks: the changing landscape of professional insights

Expert networks are evolving from manual, relationship-driven models to AI-powered digital platforms, transforming how businesses access insights.
February 20, 2025
5 min read
Expert Networks

What is an expert network and how does it work?

Learn how expert networks connect businesses with specialized knowledge to make better decisions.
February 13, 2025
5 min read
Customer Experience

Customer journey mapping in market research: A data-driven approach

Discover how market research makes customer journey mapping more accurate, helping businesses uncover insights and improve experiences.
February 4, 2025
5 min read
Customer Personas

How to create customer personas: A market research-driven approach

This article breaks down how to create research-backed customer personas using real data to improve marketing, product decisions, and strategy.
February 3, 2025
5 min read
Research Operations

The complete overview of ResearchOps: from basics to implementation

Research Ops makes user research easier by managing participants, organizing data, and improving processes.
January 24, 2025
5 min read
UI/UX Research

What is UX research? types, methods, and how to get started?

Transform product decisions with user research: Choose the right method!
January 22, 2025
5 min read
AI in Market Research

How to use AI in market research to improve efficiency?

Transform market research with AI: discover tools and strategies to reduce bias, save time, and improve insights.
January 20, 2025
5 min read
User Research

‍How to reduce bias in user research and surveys?‍

From selection to accessibility bias, discover the 5 key types of bias that can compromise your user research quality.
January 9, 2025
5 min read
Market Research

How to become a market research expert: a complete walkthrough

From entry-level roles to senior positions, discover the essential skills, tools, and strategies needed to become a market research expert.
January 2, 2025
5 min read
UI/UX Research

UX research methods: key factors for product managers to consider

Walkthrough for product managers to select and implement effective user research methods.
January 2, 2025
5 min read
Survey Design

Redefining insights: Innovations in survey design with AI

AI can improve survey design through smarter sampling, dynamic questioning, natural language processing, personalization, and real-time data analysis.
December 12, 2023
5 min read