Articles
Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.
UI/UX Research
Breaking down usability testing: what, why, and how?
Learn step-by-step usability testing strategies to enhance product performance and user satisfaction.
AI in Market Research
How to use AI in market research to improve efficiency?
Transform market research with AI: discover tools and strategies to reduce bias, save time, and improve insights.
User Research
How to reduce bias in user research and surveys?
From selection to accessibility bias, discover the 5 key types of bias that can compromise your user research quality.
Market Research
How to become a market research expert: a complete walkthrough
From entry-level roles to senior positions, discover the essential skills, tools, and strategies needed to become a market research expert.
UI/UX Research
UX research methods: key factors for product managers to consider
Walkthrough for product managers to select and implement effective user research methods.
Survey Design
Redefining insights: Innovations in survey design with AI
AI can improve survey design through smarter sampling, dynamic questioning, natural language processing, personalization, and real-time data analysis.
AI in Market Research
How Generative Adversarial Networks (GANs) are transforming market research?
Generative Adversarial Networks (GANs) are transforming market research by enabling realistic data generation, concept testing, and consumer behavior simulation.
AI in Market Research
Power of AI: Revolutionizing market entry strategies
AI-powered marketing and sales strategies, such as personalization, predictive analytics, and customer segmentation, can help businesses reach new heights.
Market Research
Leveraging customer reviews for effective market research
Leveraging customer reviews for market research provides valuable insights into customer needs, product development opportunities, and areas for improvement.
Market Research
How to identify your ideal customer profile?
Identifying your ideal customer profile is crucial for business success and can be done through market research, analysis, and creating detailed buyer personas.
Market Research
Meta vs Twitter: How to Use Social Media for Market Research
Meta and Twitter offer different features and audiences for social media market research, and businesses can utilize them to understand consumer preferences and behaviors.
Market Trends
The Latest Trends in the US Fintech Market
Key trends in the US fintech market include artificial intelligence, banking as a service, Internet of Things, buy now pay later, embedded finance, and biometrics.
Market Trends
The latest trends in the US healthtech market
The US healthtech market is rapidly evolving with trends like AI, autonomous patient monitoring, telemedicine, Internet of Medical Things, and immersive technologies.