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Articles

Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.

Product Research

Product research: The key to building products people actually want

Product research helps you build the right thing by validating ideas, understanding users, and guiding decisions across the product lifecycle.
May 21, 2025
5 min read
UI/UX Research

Understanding user research: Methods, examples, and how to use it in product development

Discover how user research drives product success through understanding real user needs, behaviors, and motivations—leading to informed design decisions that truly resonate with your audience.
May 7, 2025
5 min read
Market Research

Addressing key market research challenges in 2025

Explore the future of market research in 2025 with innovative solutions to overcome modern challenges. Learn how self-serve platforms, AI-powered tools, and advanced data quality methods are transforming research strategies.
April 25, 2025
5 min read
Market Research

Navigating the future of buyer behavior: How market research can help you understand your customers

Consumer behavior is evolving rapidly in 2025. Explore key trends like hyper-personalization, ethical purchasing, and omnichannel integration.
April 21, 2025
5 min read
Market Research

The importance of market research for businesses in 2025

Market research is crucial for making informed decisions, understanding customers, and staying ahead of trends. Learn how it drives business success in 2025
April 17, 2025
5 min read
Fraud Free Research

How to tackle online survey fraud in market research: strategies and solutions

Protect your research from fraud. Explore strategies to detect, prevent, and manage online survey fraud in market research.
April 10, 2025
5 min read
Market Research

Mastering market validation: How entrepreneurs can confirm demand before building

Validate your business idea before you build. Learn how market validation helps entrepreneurs confirm real demand and avoid costly product failures.
April 2, 2025
5 min read
Market Research

Generative vs evaluative research: Choosing the right approach

Learn the difference between generative and evaluative research—and how to use both to build user-centered, high-impact products.
March 28, 2025
5 min read
Affinity mapping

Affinity mapping in UX: Why sticky notes still rule in a digital world

Turn sticky notes into strategy. Learn how affinity mapping helps UX teams synthesize research and make better product decisions.
March 26, 2025
5 min read
Customer Personas

What are customer personas in market research

Learn what customer personas are in market research and how they help you understand your audience, tailor messaging, and improve marketing outcomes.
March 24, 2025
5 min read
Market Research

Gestalt psychology in Market Research: How consumer perception shapes decisions

Gestalt psychology explains how consumers perceive brands, ads, and products. Learn how its principles shape market research, UX, and consumer behavior.
March 18, 2025
5 min read
Customer Experience

Why customer satisfaction is crucial in market research

Customer satisfaction isn't just a metric—it's a powerful driver of business success, and market research helps measure, understand, and improve it.
March 5, 2025
5 min read