Insights on expert networks, market research, UX research, and AI training from the CleverX team.
Struggling to find users for research? Learn 15+ proven methods to recruit high-quality participants for user interviews, usability tests, and product research studies.
CES measures how hard it was for a customer to get something done. Here is the standard question, the formula, benchmarks, and how to act on the results.
NPS equals the percentage of promoters minus the percentage of detractors. Here is the full formula, a worked example, benchmarks, and how NPS differs from CSAT and CES.
Sample size comes down to four inputs and one formula. Here is how to size a survey correctly, avoid the common mistakes, and actually recruit the number you need.
CSAT is the fastest way to measure how satisfied customers are with a specific experience. Here is the question, the formula, a worked example, and when to send it.
Moderation is the skill that decides whether an interview produces honest signal or polite noise. Here is how to run the session, not just write the questions.
Brand tracking works only when the sample and questions stay consistent wave after wave. Here is how to design a study that produces a trend you can actually trust and act on.
Card sorting shows you how real users group and label content so you can build an information architecture that matches their mental model instead of your org chart.
A practical walkthrough of choice-based conjoint analysis: how to define attributes and levels, design choice tasks, size the sample, and turn part-worth utilities into pricing and packaging decisions.
Diary studies capture behavior as it happens, not as people remember it. Here is how to design, recruit, run, and analyze one without losing participants halfway.
A heuristic evaluation is a fast, low-cost way to catch usability problems before you spend a session on real users. Here is the full process, from picking evaluators to scoring severity.
A tree test checks whether people can find things in your navigation before you spend a sprint building it. Here is how to run one and read the numbers that matter.
MaxDiff forces respondents to choose the best and worst item in each set, giving you a cleaner priority ranking than a rating scale. Here is how to design, field, and score one.