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Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.

AI in Market Research

How to use AI in market research to improve efficiency?

Transform market research with AI: discover tools and strategies to reduce bias, save time, and improve insights.
January 20, 2025
5 min read
User Research

‍How to reduce bias in user research and surveys?‍

From selection to accessibility bias, discover the 5 key types of bias that can compromise your user research quality.
January 9, 2025
5 min read
Market Research

How to become a market research expert: a complete walkthrough

From entry-level roles to senior positions, discover the essential skills, tools, and strategies needed to become a market research expert.
January 2, 2025
5 min read
UI/UX Research

UX research methods: key factors for product managers to consider

Walkthrough for product managers to select and implement effective user research methods.
January 2, 2025
5 min read
Survey Design

Redefining insights: Innovations in survey design with AI

AI can improve survey design through smarter sampling, dynamic questioning, natural language processing, personalization, and real-time data analysis.
December 12, 2023
5 min read
AI in Market Research

How Generative Adversarial Networks (GANs) are transforming market research?

Generative Adversarial Networks (GANs) are transforming market research by enabling realistic data generation, concept testing, and consumer behavior simulation.
December 9, 2023
5 min read
AI in Market Research

Power of AI: Revolutionizing market entry strategies

AI-powered marketing and sales strategies, such as personalization, predictive analytics, and customer segmentation, can help businesses reach new heights.
December 6, 2023
5 min read
Market Research

Leveraging customer reviews for effective market research

Leveraging customer reviews for market research provides valuable insights into customer needs, product development opportunities, and areas for improvement.
November 15, 2023
5 min read
Market Research

How to identify your ideal customer profile?

Identifying your ideal customer profile is crucial for business success and can be done through market research, analysis, and creating detailed buyer personas.
November 10, 2023
5 min read
Market Research

Meta vs Twitter: How to Use Social Media for Market Research

Meta and Twitter offer different features and audiences for social media market research, and businesses can utilize them to understand consumer preferences and behaviors.
October 30, 2023
5 min read
Market Trends

The Latest Trends in the US Fintech Market

Key trends in the US fintech market include artificial intelligence, banking as a service, Internet of Things, buy now pay later, embedded finance, and biometrics.
October 15, 2023
5 min read
Market Trends

The latest trends in the US healthtech market

The US healthtech market is rapidly evolving with trends like AI, autonomous patient monitoring, telemedicine, Internet of Medical Things, and immersive technologies.
October 5, 2023
5 min read