Delivering Fraud-Free, High-Quality Marketing Insights for Fetch

Overview

CleverX conducted a targeted study on advertising and marketing professionals, focusing on gaining deeper insights into advertising challenges and buying behaviors. From initial feasibility discussions to fieldwork execution, CleverX ensured seamless project management, high-quality recruitment, and rigorous data validation. Despite the complexity of reaching high-level marketing decision-makers, CleverX successfully delivered verified, fraud-free data within an exceptionally short timeline.

The challenge

• Niche Audience & High-Level Participants: The study required senior advertising and marketing professionals, including CMOs, Directors, and Senior Media Buyers, making recruitment challenging due to low response rates typical for high-ranking professionals.
• Need for Rapid Completion: The study needed to be completed within 72 hours, requiring swift recruitment, screening, and validation processes without compromising data quality.
• Data Authenticity & Fraud Prevention: Ensuring all responses were genuine, fraud-free, and met strict participation criteria was critical. With a 10-15% estimated fraud rate in online surveys, CleverX needed to implement stringent security measures.

CleverX solution

Impact

• Valuable Strategic Insights: CleverX delivered a fully verified and diverse dataset from advertising professionals who had experience using Fetch for ad campaigns, enabling the client to refine its strategy based on real-world feedback.
• Enhanced Decision-Making: The data played a pivotal role in shaping the client's advertising strategy, leading to refinements in Fetch’s media buying approach and platform engagement improvements.
• Fraud-Free, High-Quality Data: With an accuracy rate exceeding 98%, CleverX ensured that all responses met strict quality standards, strengthening the credibility and impact of the study.
• Ongoing Success & Long-Term Value: Due to the success of the initial study, CleverX and the client established a recurring monthly tracker, ensuring continuous monitoring of customer behavior trends and advertising performance on Fetch.

Result

• 350+ senior advertising professionals recruited
• 100% participant verification & fraud prevention measures implemented
• 98%+ data accuracy & validation success
• 90%+ interview rate, surpassing industry benchmarks
• Study completed within just 72 hours

This collaboration showcased CleverX's ability to recruit high-level, niche professionals efficiently, reinforcing its reputation as a trusted partner in high-stakes market research.