Explore insights, guides, templates, and resources for expert networks and research.
Struggling to find users for research? Learn 15+ proven methods to recruit high-quality participants for user interviews, usability tests, and product research studies.
CES measures how hard it was for a customer to get something done. Here is the standard question, the formula, benchmarks, and how to act on the results.
NPS equals the percentage of promoters minus the percentage of detractors. Here is the full formula, a worked example, benchmarks, and how NPS differs from CSAT and CES.
Sample size comes down to four inputs and one formula. Here is how to size a survey correctly, avoid the common mistakes, and actually recruit the number you need.
CSAT is the fastest way to measure how satisfied customers are with a specific experience. Here is the question, the formula, a worked example, and when to send it.
Moderation is the skill that decides whether an interview produces honest signal or polite noise. Here is how to run the session, not just write the questions.
Brand tracking works only when the sample and questions stay consistent wave after wave. Here is how to design a study that produces a trend you can actually trust and act on.
How to conduct user research for adtech products. Covers methods for DSPs, SSPs, ad servers, and attribution platforms. Includes real-time trading observation, programmatic workflow testing, and recruiting media buyers for research.
How long it takes to recruit research participants by industry and audience type. Includes time-to-fill benchmarks for B2B, consumer, healthcare, finance, and niche audiences with channel comparisons and tactics to recruit faster.
Best practices for conducting UX research in clinical healthcare settings. Covers EHR usability testing, clinical workflow observation, FDA digital health guidelines, recruiting clinicians, and methods that reduce documentation burden by 25-40%.
Create IRB-compliant consent forms with 5 ready-to-use templates. Includes standard, minimal risk, assent forms, and regulatory compliance guidance.
Run better user interviews with 5 complete scripts. Includes discovery, validation, and JTBD interviews with probing questions and best practices.
40+ CSAT questions + 6 survey templates + email invitations + CSAT calculator. Free Notion template to measure customer satisfaction effectively.
From 6-week research cycles to always-on discovery: How teams are rebuilding user research infrastructure.
From AI disruption and quality crisis to margin compression. Wake-up call or strategic opportunity?
Explores global design considerations and culturally-informed persona development. Demonstrates why localized research across geographies strengthens product resonance beyond singular markets.
Unpacks why early-stage companies should reject established corporate research playbooks. Addresses discovery priorities, budget-conscious methodologies, and scrappy-yet-effective approaches for resource-limited teams.
Examines AI-generated users in research contexts, analyzing their utility alongside limitations. Emphasizes that human emotion, context, and behavioral depth remain irreplaceable in UX research work.
Fixed issues where participant action menus closed prematurely and screener invitations weren't transitioning correctly.
Invoices now display accurate charge amounts and credit line items, while participants who don't pass screening can reapply, and video diary features adapt to device capabilities.
Survey creators can now attach reference images to any survey question to provide visual context for respondents.