Guides

Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.

The Complete Guide to Usability Testing: Steps to Build User-Friendly Products

A comprehensive guide to mastering usability testing, ensuring your products are intuitive, accessible, and loved by users.

December 25, 2024

The Complete Guide to Mastering Effective User Interviews

A step-by-step manual for planning, conducting, and analyzing user interviews to uncover valuable insights about user behavior and needs.

December 23, 2024

The Complete Guide to Conducting Insightful Focus Group Discussions

Master the art of focus group discussions with our step-by-step guide to planning, conducting, and analyzing insightful user research.

December 23, 2024

Can generative AI promote a human-centered approach?

Leveraging Virtual Reality for Cutting-Edge Marketing Research

Key facts about the market research industry

How are fraudulent online panel studies impacting your data?

The design basics of charts & data visualization

Hidden Elements That Can Make Or Break Your Survey

A Step-by-Step Guide To Creating An IT Strategy

How to identify your ideal customer profile?

Power of AI: Revolutionizing market entry strategies

How Generative Adversarial Networks (GANs) are transforming market research?

The Latest Trends in the US Fintech Market

Redefining insights: Innovations in survey design with AI

Meta vs Twitter: How to Use Social Media for Market Research

Leveraging customer reviews for effective market research

The latest trends in the US healthtech market

Key factors to set Benchmark for the growth of company

Virtual reality in market research: A guide

Understanding the Importance of Buyer Personas in Market Research

Augmented reality in market research: A guide

Creating an effective buyer persona: A step-by-step guide to actionable insights

Empathy in market research: A key factor for success

Roadblocks to adopting generative AI

CX Case Study: Brands that cracked market research

User journey vs. user flow: Understanding the differences and similarities

Improving customer feedback through survey panels

Can generative AI promote a human-centered approach?

How to formulate research problems?

Generative research: A complete guide to running a successful study

As a digital product manager, how can you research your market effectively?

Everything you need to know when conducting a marketing analysis

What is market analysis and how to conduct a market analysis?

Market segmentation in market research

How Blockchain Technology is Reshaping Market Research Sector

Conducting market research: Setting up the KPIs

Growing application of artificial intelligence in end-use sectors

How to better understand your market and improve your business using market research?

Integration of customer journey mapping and market research

How to conduct an effective voice of market study?

The intersection of market research and branding strategy

Tips to improve your surveys with panel providers

Protection of the Research Participants Data

Gig economy: How is it changing the workforce?

How to create the best user research plan?

9 ways to find new market opportunities for your business

The future of work in the expert network industry

Six expensive mistakes to avoid in market research

Research panel providers: A quick overview

Pricing market research projects: Four things to keep in mind

Types of secondary research

Secondary data in market research

Primary data in market research

A definitive guide to market research applications

What is research design?

The basics of market research

With Snapchat’s recent revelations, how the marketing & advertising industry is being impacted?

How to find and eliminate fraud response rates in B2B online surveys?

Hiring a Climate Consultant

Quantitative Research Versus Qualitative Research

Micro Consulting: The Future of Consulting

Hiring a Business Strategy Consultant

Hiring an Energy Consultant

Market Segmentation Vs. Target Markets

The Future Of Work Explained

Top 8 Business Intelligence Tools Today

Everything you Need to Know about Quantitative Research

A Quick-Start Guide to Business Intelligence

Focus Groups: What, How, and Why

A Playbook for Qualitative Research

Research Bias and How to Avoid It

Understanding Expert Networks

Ready to Make your Surveys Work this 2021?

Reverse Mentorship: Breathing Life into Corporate Hierarchy

This 2021, market research ties the knot with chat bots

Yes, your market research helps brand positioning

Scenario Planning: Gaining Mastery during Crises

Staying Woke for the Woke Customer

Transcriptions: Mind Versus Machine

Are you team quantity or team quality?

The Forecast for Market Research in 2021

Sex & Gender: How to Make your Survey Less Flawed