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Templates

Downloadable templates for product, UX research.

Concept testing template

Validate product concepts with target users using proven testing methods. Includes question frameworks, participant screening guides, and go/no-go decision tools.

Feature prioritization template

Prioritize product features with ready-made scoring tables and visualization templates. Apply five proven frameworks to make objective, defensible development decisions.

User research template

Plan research that gets results. Define clear objectives, choose the right methods, and create projects that lead to better product decisions.

Website usability testing template

Test your website with real users using this practical template. Find problems, understand why they happen, and fix issues that impact your business.

Mobile app usability testing template

Plan effective mobile usability tests with this template. Identify critical issues and optimize the user experience across all devices and scenarios.

ResearchOps checklist template

A practical checklist template to build, scale, and optimize your ResearchOps—designed to help teams run efficient, ethical, and insight-driven research.

Customer persona template

Create detailed customer personas to improve marketing, sales, and product decisions with this ready-to-use research-based template.

Mind map template for brainstorming

Organize ideas & boost creativity with this structured mind map template for brainstorming, planning, and visualizing concepts.

Website sitemap template

A ready-to-use sitemap template to structure website pages, improve navigation, and enhance search visibility.

Customer journey map template

Map customer interactions, find pain points, and improve experiences across touchpoints with this journey mapping template.

Persona template for UX & marketing

A persona template to turn user research into clear, detailed profiles—helping teams build better products, designs, and strategies.

User story template for product teams

Write clear, development-ready user stories that align with agile workflows using this structured story template.

User persona template for UX/UI designers

A research-backed user persona template that helps teams turn insights into better products, messaging, and strategy.

Focus group discussion template

Plan, moderate, and analyze focus groups with this structured discussion template to gather actionable insights.

Professional user interview script template

Conduct effective user interviews with this step-by-step script template for meaningful insights in product and design decisions.

Usability testing template

Organize, conduct, and analyze usability tests with this structured template to enhance user experience.

Research synthesis template

Turn research data into clear, actionable insights and professional reports with this research synthesis framework.

Market and competitive analysis template

Gather and analyze market insights on audience, competitors, and opportunities with this competitive analysis template.

Professional customer survey template

Collect meaningful customer feedback and turn it into actionable improvements using this customizable survey template.

Professional competitor analysis framework

Analyze market insights on audience, competitors, and industry trends with this streamlined competitor analysis framework.