Customer story

Enhancing patient-centric product development with targeted insights

400+ verified

healthcare professionals engaged

10-day rapid

onboarding of participants

Valuable insights

for patient-centric product

story-icon
About Metagenics

Metagenics is a global leader in nutritional solutions, providing healthcare professionals with high-quality micronutrient products designed to improve patient outcomes. Their commitment to research and innovation drives their mission to support the health and well-being of patients worldwide.

Industry
Healthcare
Nutritional Solutions
Pharmaceuticals
Share

Objective

Metagenics, a leading international provider of micronutrient solutions for healthcare professionals, partnered with Ipsos and CleverX to gain deep insights into doctors’ needs. The goal was to inform the development of new products that would deliver optimal patient outcomes by addressing current challenges and unmet needs in micronutrient therapy.

The challenge

Metagenics faced the challenge of reaching a highly targeted audience: verified healthcare professionals with expertise in micronutrient solutions. These busy doctors, often with limited time for research participation, made it difficult to gather the necessary insights through traditional research methods.

CleverX solution

CleverX addressed this challenge by leveraging its extensive platform and proven recruitment strategies. Within just 10 days of fieldwork, CleverX successfully identified and onboarded over 400 verified healthcare professionals who perfectly aligned with Metagenics’ requirements. The streamlined process ensured that Metagenics received valuable feedback directly from the doctors who would ultimately recommend and use their products.

Impact

Targeted Insights: By reaching the right audience, CleverX provided Metagenics with invaluable insights into current practices, challenges, and unmet needs within the micronutrient therapy landscape.


Data-Driven Product Development: The project empowered Metagenics to make informed decisions regarding their product development roadmap, ensuring their new offerings directly addressed doctors’ needs, ultimately improving patient care.


Streamlined Research Process: CleverX’s user-friendly platform facilitated a smooth and efficient research experience, contributing to a high response rate within a tight deadline.

Result

The Metagenics project highlights CleverX’s ability to deliver exceptional market research solutions, working seamlessly with partners like Ipsos. By sourcing verified experts from the ranks of busy healthcare professionals and maintaining a commitment to speed and efficiency, CleverX helped Metagenics gain valuable patient-centric insights that shaped their product development strategy for success.

Discover how CleverX can streamline your B2B research needs

Book a free demo today!

Trusted by participants