Market research teams can deliver strategic impact by focusing on business priorities, developing multi-faceted capabilities, and constantly asking "Where to play?" "How to win?" and "What's next?"

Insights professionals can differentiate themselves by developing and applying their unique combination of strengths to meet evolving client needs in an increasingly competitive and dynamic industry.

A comprehensive framework for developing and implementing an effective IT strategy aligned with business goals.

Market research firms must proactively champion cultural changes across leadership, customer focus, value proposition, employees, and processes to remain relevant post-pandemic.

The gig economy, remote work, and automation enabled by technology are likely to significantly reduce traditional full-time employment for the next generation workforce.

Consultants can get a steady stream of clients by showcasing expertise through a strong portfolio, optimizing their online presence, and tapping into their professional network.

Digital transformation requires assessing goals, gaps, opportunities and internal capabilities to develop a phased roadmap, ensure leadership alignment and enable a new mindset and way of operating.

Enabling access to and application of tacit knowledge from experienced practitioners, not just documented information, provides a major source of competitive advantage for organizations.

IT contract negotiations should cover 23 key areas spanning definitions, principles, risk, compliance, pricing, deliverables and more to ensure a balanced, successful relationship.

Competitive analysis, benchmarking performance metrics, and extracting insights from descriptive statistics are powerful ways to develop market intelligence to outperform rivals.