Virtual reality (VR) technology has the potential to transform how firms perform market research

The market research industry has grown over the last five years, but global economic conditions could challenge corporate profit margins

Master the art of research data visualization with this guide, offering practical tips and chart options to make your insights clear, engaging, and impactful.

Identifying your ideal customer profile is crucial for business success and can be done through market research, analysis, and creating detailed buyer personas.

Meta and Twitter offer different features and audiences for social media market research, and businesses can utilize them to understand consumer preferences and behaviors.

Leveraging customer reviews for market research provides valuable insights into customer needs, product development opportunities, and areas for improvement.

Virtual reality in market research enables realistic simulations, immersive experiences, and deeper consumer insights for product development and marketing strategies.

Buyer personas are crucial for understanding target customers, tailoring marketing efforts, and developing effective products and services.

A thorough grasp of consumers and their constantly shifting tastes is necessary to stay ahead of the competition in today's quickly changing market

Empathy in market research helps businesses understand customer needs, develop targeted solutions, and build strong relationships.

Roadblocks to adopting generative AI in market research include data quality, ethical considerations, robustness limitations, computational requirements, and interpretability challenges.

As a digital product manager, effective market research involves identifying opportunities, developing strategies, collecting and analyzing data, and taking action based on insights.

Conducting a marketing analysis involves analyzing the target market, product, pricing, sales, advertising, distribution channels, and promotions.

Market analysis is a thorough assessment of a business's target market variables to obtain insights for introducing new products or redesigning existing ones.

Market sizing involves evaluating the potential number of customers and revenue within a given market using top-down, bottom-up, and other techniques.

According to a study by Statista, the blockchain market is currently valued at USD 23 billion

Market research is considered the basic backbone and one of the essential verticals for any brand to dive into before launching any new product

A strategic guide that outlines how market research helps businesses identify unknowns through four key areas: industry characteristics, market potential, competitive landscape, and participant perceptions to drive informed decision-making and growth.

A comprehensive guide on combining customer journey mapping with market research to improve customer experience, featuring case studies from Starbucks and Amazon, and practical steps for businesses to implement this integrated approach.

A comprehensive eight-step guide for conducting Voice of Market (VOM) studies, from setting research objectives to implementing findings, designed to help companies gather qualitative insights for strategic decision-making.

A detailed overview of B2B market research methodologies, benefits, and practical tips for implementing effective research strategies in the business-to-business sector.

Finding new market opportunities involves analyzing customer beliefs, identifying innovations, adapting sustainability, improving existing frameworks, and conducting competition and environment analyses.

The future of work in the expert network industry is shaped by providing solutions to shortages, growing freelance opportunities, and technological developments.

A detailed exploration of research panel providers, their functioning, benefits, limitations, and best practices for businesses seeking market research insights.

Pricing market research projects involves understanding financing needs, exploring options, planning primary research budgets, and maintaining cost and information awareness.

Secondary research sources include online data, libraries, government/non-government agencies, learning institutions, and commercial information.

An in-depth guide to leveraging existing research data, including types, approaches, common errors to avoid, and strategies for effective secondary research.

Primary data in market research is first-hand data collected directly from relevant respondents to solve a specific marketing problem.

Market research applications include interviews, focus groups, surveys, product use research, observation-based research, and various specialized techniques.

Research design is a systematic outline of research methods and techniques determined before research begins to ensure relevance and success.

A foundational overview of market research principles, development, purposes, objectives, and methodologies for gathering business insights.

A comprehensive comparison of qualitative and qualitative research methodologies, outlining their key differences, approaches, objectives, and data analysis techniques for market research.

A detailed comparison of market segmentation and target market strategies, examining their key elements, relationships, evaluation methods, and best practices for effective implementation.

A comprehensive guide explaining quantitative research methodology, its background, key elements, objectives, approaches, and implementation in market research.

A practical introduction to business intelligence, covering its fundamentals, benefits, disruptive technologies, platforms, and implementation strategies.

A detailed exploration of focus group methodology, including its history, types, design considerations, and effective implementation in market research.

An in-depth guide to qualitative research methodology, covering its foundations, key elements, objectives, approaches, methods, and limitations.

A comprehensive guide to market segmentation principles, benefits, analysis methods, types, and strategies for effective market targeting.

A thorough examination of different types of research bias, their impact on market research, and strategies for identification and prevention.

Visual communication and metaphors are highly influential in consumer research as the brain processes visuals more powerfully.

Chatbots are becoming an important tool in market research to automate conversations, deliver insights and improve CX.

Market research is crucial for successful brand positioning by providing insights into consumer behavior, weaknesses, opportunities, competition, and more.

Scenario planning helps prepare for uncertain futures by exploring probable scenarios and their implications rather than relying on predictions or intuition.

In a post-pandemic world, brands must adapt to "woke" consumers who prioritize community, sustainability, digital experiences, health and new ways of living.

Combining qualitative and quantitative market research methods provides the most meaningful insights to inform business decisions.

Market research in 2021 will be shaped by trends like AI, chatbots, agile methods, online qualitative research, social listening, and data privacy focus.

The Big Five personality traits (CANOE) can inform customer segmentation and persona development, but should be used cautiously along with other factors.

When hiring a consultant, evaluate their credentials, goal tracking, fees, alignment with your needs, and transparency to establish a productive relationship.

Market research success requires the right combination of analytical and intuitive thinking, business focus, storytelling skills, data synthesis, independence, collaboration and a forward-looking approach.

While some cognitive biases can lead to blind spots, many serve important positive functions in enabling effective decision making, motivation, and human interaction in a business context.

With the EU-US Privacy Shield invalidated, companies should proactively partner with privacy groups, build user trust, and self-regulate data practices to balance business needs with privacy.

Connected consumers expect personalized, transparent digital experiences from brands they engage with, enabled by sharing data in exchange for value.

Market research teams can deliver strategic impact by focusing on business priorities, developing multi-faceted capabilities, and constantly asking "Where to play?" "How to win?" and "What's next?"

Design thinking combines analytical and intuitive processes to develop human-centered solutions, making it highly applicable and valuable in market research.

Market research firms must proactively champion cultural changes across leadership, customer focus, value proposition, employees, and processes to remain relevant post-pandemic.

Enabling access to and application of tacit knowledge from experienced practitioners, not just documented information, provides a major source of competitive advantage for organizations.

Digital transformation requires assessing goals, gaps, opportunities and internal capabilities to develop a phased roadmap, ensure leadership alignment and enable a new mindset and way of operating.