Articles
Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.
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Product Research
What should one research before creating a product
Research demand, competition, users, and feasibility to build a product that solves real problems, meets market needs, and succeeds at launch.
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Market Research
Research Bias and How to Avoid It
A thorough examination of different types of research bias, their impact on market research, and strategies for identification and prevention.
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Expert Networks
Understanding Expert Networks
A detailed overview of expert networks, their evolution, types, operations, and role in connecting businesses with subject matter experts.
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Survey Design
Getting your Research Question Right
Asking the right research question is crucial for gaining reliable answers to important business questions through research.
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Market Research
Consumer Research: Seeing is Believing
Visual communication and metaphors are highly influential in consumer research as the brain processes visuals more powerfully.
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Survey Design
Ready to Make your Surveys Work this 2021?
Surveys remain a valuable tool for consumer research in 2021 when used strategically to test products, spot trends, and more.
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Future Of Work
Reverse Mentorship: Breathing Life into Corporate Hierarchy
Reverse mentoring between younger and older employees fosters cross-generational learning, tech skills, empathy and innovation.
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Market Research
The design basics of charts & data visualization
Master the art of research data visualization with this guide, offering practical tips and chart options to make your insights clear, engaging, and impactful.
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Market Research
Scenario Planning: Gaining Mastery during Crises
Scenario planning helps prepare for uncertain futures by exploring probable scenarios and their implications rather than relying on predictions or intuition.
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Market Research
Yes, your market research helps brand positioning
Market research is crucial for successful brand positioning by providing insights into consumer behavior, weaknesses, opportunities, competition, and more.
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Market Research
This 2021, market research ties the knot with chat bots
Chatbots are becoming an important tool in market research to automate conversations, deliver insights and improve CX.
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Market Research
Staying Woke for the Woke Customer
In a post-pandemic world, brands must adapt to "woke" consumers who prioritize community, sustainability, digital experiences, health and new ways of living.
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Future Of Work
Transcriptions: Mind Versus Machine
While machine transcription is fast, human transcriptionists remain essential for accuracy, context, and connecting with audiences in meaningful ways.