From user-experience surveys on websites to polls to political polls to health questionnaires at the doctor's office, surveys are some of the most common research tools

AI can improve survey design through smarter sampling, dynamic questioning, natural language processing, personalization, and real-time data analysis.

Asking the right research question is crucial for gaining reliable answers to important business questions through research.

Surveys remain a valuable tool for consumer research in 2021 when used strategically to test products, spot trends, and more.

Market research surveys should provide inclusive, non-binary gender identity options to improve respondent experience and data quality.