Virtual reality in market research enables realistic simulations, immersive experiences, and deeper consumer insights for product development and marketing strategies.

Case studies demonstrate how brands like Nike, Netflix, Ford, McDonald's, and Coca-Cola successfully utilize market research to understand customers and drive growth.

Roadblocks to adopting generative AI in market research include data quality, ethical considerations, robustness limitations, computational requirements, and interpretability challenges.

Generative research is a qualitative approach that uncovers deep insights, inspires innovation, and informs product development by understanding user needs and behaviors.

Formulating research problems involves identifying a knowledge gap, refining the focus, setting objectives, and developing questions to guide the research process.

User journey mapping focuses on the overall customer experience while user flow deals with specific interactions; integrating both provides a comprehensive understanding.

Market research is considered the basic backbone and one of the essential verticals for any brand to dive into before launching any new product

According to a study by Statista, the blockchain market is currently valued at USD 23 billion

Many businesses are familiar with the concept of market sizing but not all are capable of incorporating it effectively

Market analysis is a thorough assessment of a business's target market variables to obtain insights for introducing new products or redesigning existing ones.

Conducting a marketing analysis involves analyzing the target market, product, pricing, sales, advertising, distribution channels, and promotions.

As a digital product manager, effective market research involves identifying opportunities, developing strategies, collecting and analyzing data, and taking action based on insights.