Articles
Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.

Fraud Free Research
How to tackle online survey fraud in market research: strategies and solutions
Protect your research from fraud. Explore strategies to detect, prevent, and manage online survey fraud in market research.

AI in Market Research
Power of AI: Revolutionizing market entry strategies
AI-powered marketing and sales strategies, such as personalization, predictive analytics, and customer segmentation, can help businesses reach new heights.
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Market Research
Leveraging customer reviews for effective market research
Leveraging customer reviews for market research provides valuable insights into customer needs, product development opportunities, and areas for improvement.

Market Research
How to identify your ideal customer profile?
Identifying your ideal customer profile is crucial for business success and can be done through market research, analysis, and creating detailed buyer personas.

Market Research
Meta vs Twitter: How to Use Social Media for Market Research
Meta and Twitter offer different features and audiences for social media market research, and businesses can utilize them to understand consumer preferences and behaviors.

Market Trends
The Latest Trends in the US Fintech Market
Key trends in the US fintech market include artificial intelligence, banking as a service, Internet of Things, buy now pay later, embedded finance, and biometrics.

Market Trends
The latest trends in the US healthtech market
The US healthtech market is rapidly evolving with trends like AI, autonomous patient monitoring, telemedicine, Internet of Medical Things, and immersive technologies.
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Market Research
Leveraging Virtual Reality for Cutting-Edge Marketing Research
Virtual reality (VR) technology has the potential to transform how firms perform market research

Business and Entrepreneurship
Key factors to set Benchmark for the growth of company
Setting benchmarks helps companies identify trends, optimize performance, and make data-driven decisions to achieve growth and profitability.
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Market Research
Empathy in market research: A key factor for success
Empathy in market research helps businesses understand customer needs, develop targeted solutions, and build strong relationships.
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Business and Entrepreneurship
Creating an effective buyer persona: A step-by-step guide to actionable insights
Buyer personas help understand target customers, customize marketing efforts, and develop effective products and services.
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Market Research
Understanding the Importance of Buyer Personas in Market Research
Buyer personas are crucial for understanding target customers, tailoring marketing efforts, and developing effective products and services.
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Market Research
Augmented reality in market research: A guide
A thorough grasp of consumers and their constantly shifting tastes is necessary to stay ahead of the competition in today's quickly changing market