Articles
Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.

Fraud Free Research
How to tackle online survey fraud in market research: strategies and solutions
Protect your research from fraud. Explore strategies to detect, prevent, and manage online survey fraud in market research.
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Expert Networks
The rise of expert networks: A billion-dollar industry you should know about
Expert networks are transforming how businesses access specialized knowledge—leveraging AI, real-time insights, and flexible consulting to drive faster, smarter, and data-driven decisions.
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Expert Networks
What is an expert network and how does it work?
Learn how expert networks connect businesses with specialized knowledge to make better decisions.
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Customer Experience
Customer journey mapping in market research: A data-driven approach
Discover how market research makes customer journey mapping more accurate, helping businesses uncover insights and improve experiences.
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Customer Personas
How to create customer personas: A market research-driven approach
This article breaks down how to create research-backed customer personas using real data to improve marketing, product decisions, and strategy.

Research Operations
The complete overview of ResearchOps: from basics to implementation
Research Ops makes user research easier by managing participants, organizing data, and improving processes.

UI/UX Research
What is UX research? types, methods, and how to get started?
Transform product decisions with user research: Choose the right method!

AI in Market Research
How to use AI in market research to improve efficiency?
Transform market research with AI: discover tools and strategies to reduce bias, save time, and improve insights.

User Research
How to reduce bias in user research and surveys?
From selection to accessibility bias, discover the 5 key types of bias that can compromise your user research quality.
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Market Research
How to become a market research expert: a complete walkthrough
From entry-level roles to senior positions, discover the essential skills, tools, and strategies needed to become a market research expert.
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UI/UX Research
UX research methods: key factors for product managers to consider
Walkthrough for product managers to select and implement effective user research methods.

Survey Design
Redefining insights: Innovations in survey design with AI
AI can improve survey design through smarter sampling, dynamic questioning, natural language processing, personalization, and real-time data analysis.
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AI in Market Research
How Generative Adversarial Networks (GANs) are transforming market research?
Generative Adversarial Networks (GANs) are transforming market research by enabling realistic data generation, concept testing, and consumer behavior simulation.