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Articles

Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.

Expert Networks

The rise of expert networks: A billion-dollar industry you should know about

Expert networks are transforming how businesses access specialized knowledge—leveraging AI, real-time insights, and flexible consulting to drive faster, smarter, and data-driven decisions.
February 17, 2025
5 min read
Expert Networks

What is an expert network and how does it work?

Learn how expert networks connect businesses with specialized knowledge to make better decisions.
February 13, 2025
5 min read
Customer Experience

Customer journey mapping in market research: A data-driven approach

Discover how market research makes customer journey mapping more accurate, helping businesses uncover insights and improve experiences.
February 4, 2025
5 min read
Customer Personas

How to create customer personas: A market research-driven approach

This article breaks down how to create research-backed customer personas using real data to improve marketing, product decisions, and strategy.
February 3, 2025
5 min read
Research Operations

The complete overview of ResearchOps: from basics to implementation

Research Ops makes user research easier by managing participants, organizing data, and improving processes.
January 24, 2025
5 min read
UI/UX Research

What is UX research? types, methods, and how to get started?

Transform product decisions with user research: Choose the right method!
January 22, 2025
5 min read
AI in Market Research

How to use AI in market research to improve efficiency?

Transform market research with AI: discover tools and strategies to reduce bias, save time, and improve insights.
January 20, 2025
5 min read
User Research

‍How to reduce bias in user research and surveys?‍

From selection to accessibility bias, discover the 5 key types of bias that can compromise your user research quality.
January 9, 2025
5 min read
Market Research

How to become a market research expert: a complete walkthrough

From entry-level roles to senior positions, discover the essential skills, tools, and strategies needed to become a market research expert.
January 2, 2025
5 min read
UI/UX Research

UX research methods: key factors for product managers to consider

Walkthrough for product managers to select and implement effective user research methods.
January 2, 2025
5 min read
Survey Design

Redefining insights: Innovations in survey design with AI

AI can improve survey design through smarter sampling, dynamic questioning, natural language processing, personalization, and real-time data analysis.
December 12, 2023
5 min read
AI in Market Research

How Generative Adversarial Networks (GANs) are transforming market research?

Generative Adversarial Networks (GANs) are transforming market research by enabling realistic data generation, concept testing, and consumer behavior simulation.
December 9, 2023
5 min read