Product Research
5 research methods every PM should know
A practical guide to the five research methods that give PMs the clearest signal at each stage of the product lifecycle.
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Insights on expert networks, market research, UX research, and AI training from the CleverX team.
Product Research
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A/B testing vs user research: what each tells you
A clear breakdown of what A/B testing and user research each answer, when to choose one over the other, and how product teams use both together.
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AI-moderated interviews for B2B research: a PM guide
AI moderation removes the scheduling and access bottlenecks that stall B2B research, letting product teams run 30-100 professional interviews in days.
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AI product trust signals: research methods that work
Trust signals in AI products are measurable. This guide maps the key signals PMs need to track and the research methods best suited to surface each one.
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B2B concept testing: pricing, positioning, and packaging
A practical guide to running concept tests that validate pricing structures, messaging, and packaging for B2B products before you go to market.
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B2B fintech research: SMB vs mid-market vs enterprise
A practical breakdown of how B2B fintech user research changes across SMB, mid-market, and enterprise segments, covering methods, personas, and recruitment.
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B2B SaaS churn research: methodology and tools
How to systematically research why B2B SaaS customers churn, which methods surface the real reasons, and which tools support each stage of the process.
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B2B SaaS expansion research: account-based methods
Account-based expansion research helps SaaS PMs identify upsell triggers, seat growth signals, and feature adoption gaps before they show up in churn data.
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B2B SaaS positioning research: customer language extraction
Customer language extraction turns verbatim interview and review data into the specific phrases that make B2B SaaS positioning click with buyers.
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B2B SaaS pricing research: methods that work
B2B SaaS pricing research requires different methods than consumer research. Here are the approaches product managers actually use to set defensible prices.