Episode 3 · 3:06
Why Big Tech Research Doesn't Work for Startups
Unpacks why early-stage companies should reject established corporate research playbooks. Addresses discovery priorities, budget-conscious methodologies, and scrappy-yet-effective approaches for resource-limited teams.
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Episode Overview
Why early-stage companies should reject established corporate research playbooks and what to do instead.
Topics Covered
- Why enterprise research methods fail at startups
- Discovery priorities for early-stage companies
- Budget-conscious research methodologies
- Scrappy-yet-effective approaches for resource-limited teams
Key Takeaways
- Speed over perfection - Startups need quick insights, not exhaustive studies
- Talk to users directly - Founders should be doing customer discovery themselves
- Iterate fast - Use lightweight methods that let you learn and pivot quickly