Episode 4 · 4:40
Cross-cultural personas: the underrated UX superpower
Explores global design considerations and culturally-informed persona development. Demonstrates why localized research across geographies strengthens product resonance beyond singular markets.
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Episode Overview
Exploring global design considerations and culturally-informed persona development.
Topics Covered
- Why cultural context matters in persona development
- Common mistakes in cross-cultural research
- How to conduct localized user research
- Building products that resonate across markets
Key Takeaways
- Culture shapes behavior - User expectations vary dramatically across regions
- Local research is essential - You can’t understand a market without talking to people in it
- Avoid assumptions - What works in one market may fail in another