Industry Report · PDF Report
Market research at a turning point
From AI disruption and quality crisis to margin compression. Wake-up call or strategic opportunity?
What You’ll Learn
How AI disruption, data quality crises, and margin compression are reshaping the $142 billion research industry-and the three proven strategies successful firms use to turn these challenges into competitive advantages.
Data quality crisis threatens projects
73% of organizations now use AI for insights, forcing research firms to justify value beyond speed and convenience.
AI is replacing traditional research
73% of organizations now use AI for insights, forcing research firms to justify value beyond speed and convenience.
Three strategies restore healthy margins
Leading firms implement verification systems and strategic AI to cut costs 30-40% while commanding premium rates.
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