Industry Report · PDF Report
User Research 2025: Challenges, shifts and what’s next
From 6-week research cycles to always-on discovery: How teams are rebuilding user research infrastructure.

What You’ll Learn
The three challenges breaking user interviews in 2025 and what leading teams are doing differently.
Timing and data quality challenges
Participants take weeks to find. Decisions take days. How to close the gap.
AI has changed the landscape
Where AI accelerates tasks and where human expertise still matters most.
Why leadership should trust your insights
Framework connecting research studies to decisions and measurable outcomes.
Related Reading
- How to recruit participants for user research: 8 methods that actually work in 2025: Recruiting the wrong participants ruins your research. Find better research participants with these 8 recruitment methods!
- The complete overview of ResearchOps: from basics to implementation: Research Ops makes user research easier by managing participants, organizing data, and improving processes.
- Analyzing user interview data: from raw conversations to actionable insights: Analyze interview data faster with frameworks that turn conversation into action.