Market research platforms: top 10 solutions for insights teams
Market research platforms streamline data collection and analysis for insights teams. Compare 10 leading solutions for survey, qualitative research.
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
118 articles
Market research platforms streamline data collection and analysis for insights teams. Compare 10 leading solutions for survey, qualitative research.

Marketing research tools empower product marketers to make data-driven decisions. Explore 10 essential platforms for competitive intelligence.

Copy testing validates whether your messaging resonates with target audiences before you commit marketing budgets. Learn systematic methods to test headlines, validate value propositions, and optimize copy.

Ad testing separates campaigns that generate positive ROI from those that waste budget. Learn systematic methods for testing ad creative, optimizing performance, and scaling with confidence.

Pricing research provides the data foundation for pricing decisions that directly impact revenue. Learn systematic methods to reveal customer willingness to pay and identify optimal price points.

B2B and B2C market research require fundamentally different approaches. This framework helps product managers and marketers choose the right research methodology for their audience.

Market research is the systematic process of gathering and analyzing information about your target market and competitors. Learn the complete step-by-step process from research planning to actionable insights.

Fintech trends in 2026 focus on AI agents, stablecoins, and embedded finance. Explore emerging technologies, payment innovations, and regulatory changes transforming the fintech industry and financial services.

A practical guide to qualitative interview questions: how to write better prompts, avoid bias, run pilots, and recruit the right B2B participants.

Quantitative observation turns behavior into numbers you can trust. Learn methods, protocols, and analysis tips to run reliable B2B studies at scale.

Participation bias skews research when responders differ from nonresponders. Learn how to detect it, recruit better, and fix results with weighting.

Learn how to create data-backed client personas using real research to improve targeting, messaging, and conversions across marketing and sales.