Insights on expert networks, market research, UX research, and AI training from the CleverX team.
183 articles
CES measures how hard it was for a customer to get something done. Here is the standard question, the formula, benchmarks, and how to act on the results.
NPS equals the percentage of promoters minus the percentage of detractors. Here is the full formula, a worked example, benchmarks, and how NPS differs from CSAT and CES.
CSAT is the fastest way to measure how satisfied customers are with a specific experience. Here is the question, the formula, a worked example, and when to send it.
Brand tracking works only when the sample and questions stay consistent wave after wave. Here is how to design a study that produces a trend you can actually trust and act on.
Segmentation fails when the sample is thin or the basis is wrong. Here is the end-to-end method, from hypothesis to GTM activation, that keeps segments real and usable.
Most TAM numbers are built from analyst reports and hope. This guide shows you how to validate market size with primary research you can actually defend to investors.
Positioning that tests well in a slide review can still fall flat with the people who actually buy. Here is how to pressure-test your messaging against real buyers first.
Your ICP is a set of untested guesses until buyers confirm it. Here is how to turn firmographic and behavioral assumptions into hypotheses you can prove or disprove with primary research.
Stop guessing what competitors do better. Watch their actual users struggle through real tasks and mine every stumble for your product roadmap.
Before you write a line of code, three methods tell you if real buyers will actually pay: smoke tests, fake-door tests, and structured buyer interviews.
A step-by-step walkthrough of the Van Westendorp price sensitivity meter, when to pair it with Gabor-Granger, and how to recruit the right buyers to answer it.
A weak recruit is why most journey maps read like guesses. Here's how to source, segment, and screen participants who can actually walk you through their real journey.