Articles
Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.
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Product Research
What should one research before creating a product
Research demand, competition, users, and feasibility to build a product that solves real problems, meets market needs, and succeeds at launch.
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Consulting
Hiring a Business Strategy Consultant
A detailed guide covering the eight disciplines of business strategy consulting, including qualifications, certifications, responsibilities, and key considerations for hiring the right consultant.
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Consulting
Micro Consulting: The Future of Consulting
An in-depth exploration of micro consulting's evolution, benefits, and future prospects as a flexible, cost-effective alternative to traditional consulting models in the post-pandemic era.
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Consulting
Hiring an Energy Consultant
A thorough guide on energy consulting, covering qualifications, responsibilities, certifications, and considerations for businesses seeking to optimize their energy management and sustainability practices.
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Market Research
Market Segmentation Vs. Target Markets
A detailed comparison of market segmentation and target market strategies, examining their key elements, relationships, evaluation methods, and best practices for effective implementation.
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Future Of Work
The Future Of Work Explained
A comprehensive analysis of workplace transformation trends, exploring flexibility, digitalization, automation, and the four potential worlds of work (Red, Blue, Green, Yellow).
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AI in Market Research
Top 8 Business Intelligence Tools Today
A thorough evaluation of leading BI tools including Tableau, Datapine, Clear Analytics, Metric Insights, and others, detailing their features, pricing, and unique value propositions.
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Market Research
Quantitative Research Versus Qualitative Research
A comprehensive comparison of qualitative and qualitative research methodologies, outlining their key differences, approaches, objectives, and data analysis techniques for market research.
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Market Research
A Quick-Start Guide to Business Intelligence
A practical introduction to business intelligence, covering its fundamentals, benefits, disruptive technologies, platforms, and implementation strategies.
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Market Research
Everything you Need to Know about Quantitative Research
A comprehensive guide explaining quantitative research methodology, its background, key elements, objectives, approaches, and implementation in market research.
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Market Research
Focus Groups: What, How, and Why
A detailed exploration of focus group methodology, including its history, types, design considerations, and effective implementation in market research.
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Market Research
A Playbook for Qualitative Research
An in-depth guide to qualitative research methodology, covering its foundations, key elements, objectives, approaches, methods, and limitations.
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Market Research
What is Market Segmentation?
A comprehensive guide to market segmentation principles, benefits, analysis methods, types, and strategies for effective market targeting.