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Articles

Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.

Market Research

What is research design?

Research design is a systematic outline of research methods and techniques determined before research begins to ensure relevance and success.
August 30, 2022
5 min read
Market Research

The basics of market research

A foundational overview of market research principles, development, purposes, objectives, and methodologies for gathering business insights.
August 30, 2022
5 min read
Market Trends

With Snapchat’s recent revelations, how the marketing & advertising industry is being impacted?

Snapchat's recent earnings report caused a tech plunge, impacting the marketing and advertising industry, but the sector is evolving rather than dying.
August 25, 2022
5 min read
Marketing

How to find and eliminate fraud response rates in B2B online surveys?

A practical guide to identifying and preventing fraudulent survey responses in B2B research, with specific strategies and tools for maintaining data integrity.
August 18, 2022
5 min read
Data Quality

How are fraudulent online panel studies impacting your data?

The post-pandemic world is still recovering from all the global meltdowns it faced with an apprehension of the possible future setbacks
August 11, 2022
5 min read
Consulting

Hiring a Climate Consultant

A comprehensive guide covering the qualifications, certifications, roles, and key considerations when hiring climate consulting professionals.
January 13, 2022
5 min read
Consulting

Hiring a Business Strategy Consultant

A detailed guide covering the eight disciplines of business strategy consulting, including qualifications, certifications, responsibilities, and key considerations for hiring the right consultant.
November 2, 2021
5 min read
Consulting

Micro Consulting: The Future of Consulting

An in-depth exploration of micro consulting's evolution, benefits, and future prospects as a flexible, cost-effective alternative to traditional consulting models in the post-pandemic era.
November 2, 2021
5 min read
Consulting

Hiring an Energy Consultant

A thorough guide on energy consulting, covering qualifications, responsibilities, certifications, and considerations for businesses seeking to optimize their energy management and sustainability practices.
October 22, 2021
5 min read
Market Research

Market Segmentation Vs. Target Markets

A detailed comparison of market segmentation and target market strategies, examining their key elements, relationships, evaluation methods, and best practices for effective implementation.
August 3, 2021
5 min read
Future Of Work

The Future Of Work Explained

A comprehensive analysis of workplace transformation trends, exploring flexibility, digitalization, automation, and the four potential worlds of work (Red, Blue, Green, Yellow).
July 9, 2021
5 min read
AI in Market Research

Top 8 Business Intelligence Tools Today

A thorough evaluation of leading BI tools including Tableau, Datapine, Clear Analytics, Metric Insights, and others, detailing their features, pricing, and unique value propositions.
July 8, 2021
5 min read