Visual communication and metaphors are highly influential in consumer research as the brain processes visuals more powerfully.

Surveys remain a valuable tool for consumer research in 2021 when used strategically to test products, spot trends, and more.

Reverse mentoring between younger and older employees fosters cross-generational learning, tech skills, empathy and innovation.

Master the art of research data visualization with this guide, offering practical tips and chart options to make your insights clear, engaging, and impactful.

Scenario planning helps prepare for uncertain futures by exploring probable scenarios and their implications rather than relying on predictions or intuition.

Market research is crucial for successful brand positioning by providing insights into consumer behavior, weaknesses, opportunities, competition, and more.

Chatbots are becoming an important tool in market research to automate conversations, deliver insights and improve CX.

In a post-pandemic world, brands must adapt to "woke" consumers who prioritize community, sustainability, digital experiences, health and new ways of living.

While machine transcription is fast, human transcriptionists remain essential for accuracy, context, and connecting with audiences in meaningful ways.

Market research in 2021 will be shaped by trends like AI, chatbots, agile methods, online qualitative research, social listening, and data privacy focus.

Combining qualitative and quantitative market research methods provides the most meaningful insights to inform business decisions.

The Big Five personality traits (CANOE) can inform customer segmentation and persona development, but should be used cautiously along with other factors.