Articles
Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.

Fraud Free Research
How to tackle online survey fraud in market research: strategies and solutions
Protect your research from fraud. Explore strategies to detect, prevent, and manage online survey fraud in market research.
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Market Research
What is research design?
Research design is a systematic outline of research methods and techniques determined before research begins to ensure relevance and success.
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Market Research
The basics of market research
A foundational overview of market research principles, development, purposes, objectives, and methodologies for gathering business insights.
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Market Trends
With Snapchat’s recent revelations, how the marketing & advertising industry is being impacted?
Snapchat's recent earnings report caused a tech plunge, impacting the marketing and advertising industry, but the sector is evolving rather than dying.
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Marketing
How to find and eliminate fraud response rates in B2B online surveys?
A practical guide to identifying and preventing fraudulent survey responses in B2B research, with specific strategies and tools for maintaining data integrity.
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Data Quality
How are fraudulent online panel studies impacting your data?
The post-pandemic world is still recovering from all the global meltdowns it faced with an apprehension of the possible future setbacks
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Consulting
Hiring a Climate Consultant
A comprehensive guide covering the qualifications, certifications, roles, and key considerations when hiring climate consulting professionals.
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Consulting
Hiring a Business Strategy Consultant
A detailed guide covering the eight disciplines of business strategy consulting, including qualifications, certifications, responsibilities, and key considerations for hiring the right consultant.
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Consulting
Micro Consulting: The Future of Consulting
An in-depth exploration of micro consulting's evolution, benefits, and future prospects as a flexible, cost-effective alternative to traditional consulting models in the post-pandemic era.
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Consulting
Hiring an Energy Consultant
A thorough guide on energy consulting, covering qualifications, responsibilities, certifications, and considerations for businesses seeking to optimize their energy management and sustainability practices.
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Market Research
Market Segmentation Vs. Target Markets
A detailed comparison of market segmentation and target market strategies, examining their key elements, relationships, evaluation methods, and best practices for effective implementation.
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Future Of Work
The Future Of Work Explained
A comprehensive analysis of workplace transformation trends, exploring flexibility, digitalization, automation, and the four potential worlds of work (Red, Blue, Green, Yellow).
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AI in Market Research
Top 8 Business Intelligence Tools Today
A thorough evaluation of leading BI tools including Tableau, Datapine, Clear Analytics, Metric Insights, and others, detailing their features, pricing, and unique value propositions.