All articles

Articles

Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.

User Experience

How to create the best user research plan?

Creating an effective user research plan involves defining goals, identifying the target audience, choosing methods, developing a timeline, and incorporating findings into product development.
January 13, 2023
5 min read
Market Research

B2B market research: Processes and tips for effective market research

A detailed overview of B2B market research methodologies, benefits, and practical tips for implementing effective research strategies in the business-to-business sector.
December 5, 2022
5 min read
Market Research

9 ways to find new market opportunities for your business

Finding new market opportunities involves analyzing customer beliefs, identifying innovations, adapting sustainability, improving existing frameworks, and conducting competition and environment analyses.
November 24, 2022
5 min read
Expert Networks

The future of work in the expert network industry

The future of work in the expert network industry is shaped by providing solutions to shortages, growing freelance opportunities, and technological developments.
November 10, 2022
5 min read
Future Of Work

Gig economy: How is it changing the workforce?

The gig economy is changing the workforce by providing flexibility, mutual benefits for workers and employers, and opportunities for freelancers, enabled by technology
November 1, 2022
5 min read
Market Research

Research panel providers: A quick overview

A detailed exploration of research panel providers, their functioning, benefits, limitations, and best practices for businesses seeking market research insights.
September 26, 2022
5 min read
Future Of Work

Six expensive mistakes to avoid in market research

A comprehensive guide identifying critical market research pitfalls including bias management, audience targeting, incentive design, and data utilization, with practical solutions to avoid them.
September 25, 2022
5 min read
Market Research

Types of secondary research

Secondary research sources include online data, libraries, government/non-government agencies, learning institutions, and commercial information.
September 13, 2022
5 min read
Market Research

Pricing market research projects: Four things to keep in mind

Pricing market research projects involves understanding financing needs, exploring options, planning primary research budgets, and maintaining cost and information awareness.
September 10, 2022
5 min read
Market Research

Secondary data in market research

An in-depth guide to leveraging existing research data, including types, approaches, common errors to avoid, and strategies for effective secondary research.
September 9, 2022
5 min read
Market Research

Primary data in market research

Primary data in market research is first-hand data collected directly from relevant respondents to solve a specific marketing problem.
September 5, 2022
5 min read
Market Research

A definitive guide to market research applications

Market research applications include interviews, focus groups, surveys, product use research, observation-based research, and various specialized techniques.
September 1, 2022
5 min read