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Augmented reality in market research: A guide

A thorough grasp of consumers and their constantly shifting tastes is necessary to stay ahead of the competition in today’s quickly...
Sonali
Jul 18, 2023 6 min read

Virtual reality in market research: A guide

Virtual reality (VR) technology has the potential to transform how firms perform market research. Market research seeks to comprehend consumer preferences,...
Sonali
Jul 16, 2023 4 min read
The intersection of market research and branding strategy

Conducting market research: Setting up the KPIs

Market research is considered the basic backbone and one of the essential verticals for any brand to dive into before launching...
Sonali
Apr 30, 2023 3 min read
Descriptive statistics

How Blockchain Technology is Reshaping Market Research Sector

Meta description – Blockchain technology is gaining wide popularity and is benefiting the market research industry in many ways. Let’s find...
Sonali
Apr 25, 2023 3 min read
Organization

Everything you need to know about Market Sizing, its Approaches and Techniques

Techniques of Market Sizing Many businesses are familiar with the concept of market sizing but not all are capable to incorporate...
Sonali
Apr 20, 2023 3 min read
Design thinking

What is market analysis and how to conduct a market analysis?

If you aren’t aware of who your target customers are, what they want from you, and how they want it, you...
Sonali
Apr 15, 2023 4 min read
Question

Everything you need to know when conducting a marketing analysis

Whatever the size of your business and market, conducting a marketing analysis at regular intervals should be incorporated by all businesses....
Sonali
Apr 10, 2023 3 min read
Insights

As a digital product manager, how can you research your market effectively?

Market research is one of the most crucial roles of a digital product manager. Research into the demands of your customers...
Sonali
Apr 5, 2023 4 min read
The basics of market research!

Primary data vs. secondary data

The sources of data that we use to make key decisions are more important than ever.  Not only can you simply...
Sonali
Mar 25, 2023 3 min read
Customer

How to conduct an effective voice of market study?

Strategic business decisions are made on more than just quantitative data. To obtain deeper insights and gain an edge on the...
Sonali
Mar 20, 2023 5 min read
Question

How to better understand your market and improve your business using market research?

You don’t know what you don’t know. One of the reasons a business seeks out market research is to help stakeholders...
Sonali
Mar 15, 2023 50 sec read
What are the major market research applications that researchers/ marketers take into consideration? Take a look!

Growing application of artificial intelligence in end-use sectors

Artificial Intelligence and its application are endless. Along with technologies such as machine learning and deep neural network, artificial intelligence can...
Sonali
Mar 10, 2023 5 min read
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