56 Stories by Sonali

Redefining insights: Innovations in survey design with AI

In the era of digital transformation, the traditional survey is undergoing a revolution. The integration of Artificial Intelligence (AI) into survey design is reshaping...
1 min read

How Generative Adversarial Networks (GANs) are transforming market research?

In the rapidly evolving landscape of market research, staying ahead of the curve is essential for businesses aiming to understand consumer behavior, identify trends,...
2 min read

Power of AI: Revolutionizing market entry strategies

In the fast-paced and ever-evolving business landscape, successful market entry strategies are crucial for organizations seeking to expand their reach and capitalize on new...
1 min read

Leveraging customer reviews for effective market research

In the 21st century, buyers prioritize doing product research before buying anything, leaving little opportunities for statistics providers to influence purchase decisions. Thus, B2B...
4 min read

How to identify your ideal customer profile?

Recognizing your ideal customer profile is crucial for your business’s success. Analyzing and identifying the appropriate customer base most likely to engage with your...
3 min read

Meta vs Twitter: How to Use Social Media for Market Research

Meta and Twitter are the two prominent players in the realm of social media that have redefined the digital landscape and changed the way...
4 min read

The Latest Trends in the US Fintech Market 

In the continuously changing world of finance and technology, the United States has emerged as a focal point for revolution, and fintech remains at...
5 min read

The latest trends in the US healthtech market

The latest trends in the US healthtech market include AI, IoT, Telemedicine, Blockchain, Immersive Technologies, and more.
5 min read

Leveraging Virtual Reality for Cutting-Edge Marketing Research

Virtual reality (VR) technology has the potential to transform how firms perform market research. Market research seeks to comprehend consumer preferences, behaviour, and trends...
4 min read

Key factors to set Benchmark for the growth of company

Finding out where the company stands on the right foot and there is room for improvement leaders always give priority to getting the right...
2 min read

Empathy in market research: A key factor for success

The Significance of Empathy in Market Research: A Key Factor for Success Empathy is the capacity to perceive the world from the perspective of...
7 min read

Creating an effective buyer persona: A step-by-step guide to actionable insights

Importance of creating an effective Buyer Persona: A step-by-step guide to actionable Insights An ideal consumer is fictitiously portrayed, and a buyer persona is...
9 min read