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Types of secondary research

Different types of secondary research provide an independent opinion when it comes to consulting others about your market and consumer trends.
Sonali
2 min read

Future Of Work   More  

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What is research design?

What is research design?

A research design creates a minimal bias in data and ensures that there is both trust and accuracy in the collected...
Sonali
2 min read
The basics of market research!

The basics of market research

Market research is the need to understand the viability, demand, and feasibility of what any business offers!
Sonali
2 min read
With Snapchat’s recent revelations, how the marketing & advertising industry is being impacted?

With Snapchat’s recent revelations, how the marketing & advertising industry is being impacted?

The marketing and advertising industry is too big to vanish, plus too important for any venture to ignore.
Sonali
2 min read
B2B online surveys: How to fix fraud response rates?

How to find and eliminate fraud response rates in B2B online surveys?

On average, your survey’s results can be affected by 17% of false data. Here's how to find and eliminate fraud response...
Sonali
4 min read
How Are Fraudulent Online Panel Studies Impacting Your Data?

How are fraudulent online panel studies impacting your data?

Online panel studies are much helpful to research firms — until they are bogus. Here's how fraudulent online panel studies impact...
Sonali
2 min read
Hiring a Climate Consultant

Hiring a Climate Consultant

What is climate consulting? Climate change is a mammoth concern for governments, investors, organizations, civil society, and individuals. There have been...
Rachel
11 min read

Micro consulting: The Future of Consulting 

The post-pandemic world has entered an era of powerful disruptions. COVID-19 has accelerated phenomenal changes in key areas, consolidating years of...
Rachel
10 min read

Hiring a Business Strategy Consultant

What is business strategy? Many organizations and leaders grapple with strategy, its scope, extent, and driving forces. It’s not as simple...
Rachel
10 min read

Hiring an Energy Consultant

Utility costs are a significant part of organizational expenses. Firstly, businesses need to spend time and energy to optimize utility options,...
Rachel
9 min read

Market Segmentation Vs. Target Markets

Introducing market segmentation Vs. Target Markets Market segmentation is, in essence, the system of determining how to divide a target market...
Rachel
3 min read