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Market Segmentation Vs. Target Markets
Introducing market segmentation Vs. Target Markets Market segmentation is, in essence, the system of determining how to divide a target market or an...
Future Of Work More
The Future Of Work Explained
What is the future of work? There’s been an animated debate about the effect of technology and economic and...
Understanding Expert Networks
CleverX has over 3000 experts on the platform today(June 2021). We’re adding 100s of new vetted subject-matter experts onto...
Reverse Mentorship: Breathing Life into Corporate Hierarchy
It’s not every day we promote unlearning over learning. And yet, we have to do it every day. Seats...
Transcriptions: Mind Versus Machine
Harvard psychologist Daniel Gilbert once said that every psychologist must, at some point in their career, write a version...All Stories
A Quick-Start Guide to Business Intelligence
What is business intelligence? Business intelligence (BI) is an umbrella term comprising a variety of strategies, infrastructures, and technologies that analyze...
Everything you Need to Know about Quantitative Research
What is quantitative research? Quantitative research is a strategy that uses quantifiable data to uncover marketing patterns and articulate facts. It...
Focus Groups: What, How, and Why
What are focus groups? Focus groups are an exploratory marketing research strategy. They consist of a carefully curated batch of people,...
A Playbook for Qualitative Research
What is qualitative research? In market research, qualitative studies collect, analyze, and interpret data that is non-numerical (for example, textual, auditory,...
What is Market Segmentation?
What is market segmentation? Market segmentation is the process of categorizing a target market into smaller and more defined groups. These...
Research Bias and How to Avoid It
What is research bias? Research bias happens when the research is distorted, skewing the entire process towards a specific outcome. The...
The Basics of Market Research
What is market research? By definition, market research is the process of gathering, analyzing, and interpreting any information about a product,...
6 Expensive Mistakes to Avoid in Market Research
Market research is complex enough. And like Rumsfeld pointed out: “There are known knowns. These are things we know that we...
Getting your Research Question Right
The Greek heroes didn’t have it easy. Neither do market researchers. And the more I think about it, the hero’s quest...