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Market Segmentation Vs. Target Markets

Introducing market segmentation Vs. Target Markets Market segmentation is, in essence, the system of determining how to divide a target market or an...
Rachel
3 min read

Future Of Work   More  

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Business intelligence

A Quick-Start Guide to Business Intelligence

What is business intelligence? Business intelligence (BI) is an umbrella term comprising a variety of strategies, infrastructures, and technologies that analyze...
Rachel
5 min read
Qualitative research

Everything you Need to Know about Quantitative Research

What is quantitative research? Quantitative research is a strategy that uses quantifiable data to uncover marketing patterns and articulate facts. It...
Rachel
4 min read

Focus Groups: What, How, and Why

What are focus groups? Focus groups are an exploratory marketing research strategy. They consist of a carefully curated batch of people,...
Rachel
4 min read
Qualitative research

A Playbook for Qualitative Research

What is qualitative research? In market research, qualitative studies collect, analyze, and interpret data that is non-numerical (for example, textual, auditory,...
Rachel
4 min read
Market segmentation

What is Market Segmentation?

What is market segmentation? Market segmentation is the process of categorizing a target market into smaller and more defined groups. These...
Rachel
5 min read
Research bias

Research Bias and How to Avoid It

What is research bias? Research bias happens when the research is distorted, skewing the entire process towards a specific outcome. The...
Rachel
5 min read
Market research

The Basics of Market Research

What is market research? By definition, market research is the process of gathering, analyzing, and interpreting any information about a product,...
Rachel
6 min read

6 Expensive Mistakes to Avoid in Market Research

Market research is complex enough. And like Rumsfeld pointed out: “There are known knowns. These are things we know that we...
Rachel
3 min read

Getting your Research Question Right

The Greek heroes didn’t have it easy. Neither do market researchers. And the more I think about it, the hero’s quest...
Rachel
2 min read

Consumer Research: Seeing is Believing

Visual culture today We don’t live in the communication age. That would be an insult to communication, which on some level...
Rachel
3 min read