A vector image of a consultant walking with data sheets in the background.

Micro consulting: The Future of Consulting 

The post-pandemic world has entered an era of powerful disruptions. COVID-19…

A vector image of a client and a consultant in conversation.

Hiring a business strategy consultant

What is business strategy? Many organizations and leaders grapple with…

This image contains a professional at his laptop desk and an energy consultant looking over his shoulder.

Hiring an Energy Consultant

Utility costs are a significant part of organizational expenses. Firstly,…

Colleagues looking at data visualzation charts of target markets and segmentation. Image via www.freepix.com

Market Segmentation VS Target Markets

Definitions Market segmentation is, in essence, the system of determining how…

Millenial sitting on a beanbag and working at his laptop. Image via www.freepik.com

The Future Of Work Explained

What is the future of work? There's been an animated debate about the effect of…

Image with a white board in the background as one colleague works at her desk and another colleague points to a signpost by the side.

Top 8 Business Intelligence Tools Today

What are Business Intelligence Tools? Business Intelligence is an umbrella term…

Data charts representing secondary sources of information.

Secondary Data in Market Research

Secondary research is also an important tool to have in your arsenal. It is a…

A team of four colleagues studying a first hand data. Image viahttps://www.freepik.com/free-photos-vectors/research

What is Primary Research?

An introduction to primary research Primary research is first-hand research…

Venn diagram of two groups: quantitative and qualitative data.

Quantitative Research Versus Qualitative Research

Quantitative Research Quantitative research methods are designed to collect…

A Quick-Start Guide to Business Intelligence

What is business intelligence? Business intelligence (BI) is an umbrella term…

Everything you Need to Know about Quantitative Research

What is quantitative research? Quantitative research is a strategy that uses…

Animated image of a dartboard and a dart.

Focus Groups: What, How, and Why

What are focus groups? Focus groups are an exploratory marketing research…

A Playbook for Qualitative Research

What is qualitative research? In market research, qualitative studies collect,…

A creative pie graph of potential audiences representing market segmentation.

What is Market Segmentation?

What is market segmentation? Market segmentation is the process of categorizing…

Research Bias and How to Avoid It

What is research bias? Research bias happens when the research is distorted,…

The Basics of Market Research

What is market research? By definition, market research is the process of…

Animated headshots of experts in a circle.

Understanding Expert Networks

CleverX has over 3000 experts on the platform today(June 2021). We're adding…

6 Expensive Mistakes to Avoid in Market Research

Market research is complex enough. And like Rumsfeld pointed out: “There are…