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Market Research
CX Case Study: Brands that cracked market research
The success of any brand is greatly influenced by market research. Here are some of the top brands that cracked the...
Generative research: A complete guide to running a successful study
Generative research plays a pivotal role in various aspects of the product development process. Let’s explore why!
How to formulate research problems?
Learn the procedure involved in defining research problems, highlighting important considerations and steps researchers should take.
The intersection of market research and branding strategy
Businesses often make mistakes when they assume that market research can only be applied to derive data-based insights — that its...
Integration of customer journey mapping and market research
Integration of customer journey mapping and market research helps brands understand their users, make data-driven decisions and improve customer experience.
Market segmentation in market research
Market segmentation in market research helps businesses to understand the audience, growth potential and identify new growth opportunities.
Tips to improve your surveys with panel providers
When working with panel providers, there are certain things that you must not miss. Continue to read tips for effective survey...
B2B market research: Processes and tips for effective market research
The post-pandemic world has changed how B2B market research used to work. Here are some of the important processes and tips...
9 ways to find new market opportunities for your business
With the market becoming more volatile, cruel, and ever-changing, conventional set of rules would not produce results and help you survive...
Research panel providers: A quick overview
Research panel providers are the medium between businesses looking for insights and audiences willing to share their knowledge & opinion.
Six expensive mistakes to avoid in market research
In market research, a lot can go wrong. Here are a few surefire ways to avoid making the most common mistakes...
Types of secondary research
Different types of secondary research provide an independent opinion when it comes to consulting others about your market and consumer trends.
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