Articles
Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.
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Affinity mapping
Affinity mapping in UX: Why sticky notes still rule in a digital world
Turn sticky notes into strategy. Learn how affinity mapping helps UX teams synthesize research and make better product decisions.
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Market Research
Generative vs evaluative research: Choosing the right approach
Learn the difference between generative and evaluative research—and how to use both to build user-centered, high-impact products.
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Customer Personas
What are customer personas in market research
Learn what customer personas are in market research and how they help you understand your audience, tailor messaging, and improve marketing outcomes.
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Gestalt
Gestalt psychology in Market Research: How consumer perception shapes decisions
Gestalt psychology explains how consumers perceive brands, ads, and products. Learn how its principles shape market research, UX, and consumer behavior.
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Customer Experience
Why customer satisfaction is crucial in market research
Customer satisfaction isn't just a metric—it's a powerful driver of business success, and market research helps measure, understand, and improve it.
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User Experience
12 essential UX metrics to enhance your design strategy
Discover essential UX metrics to measure user experience effectively. Learn how to track usability, engagement, and retention to enhance your design strategy.
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Expert Networks
How to choose the right expert network for your business
Find the right expert network to gain real-time industry insights and specialized expertise. Compare models, pricing, and vetting processes.
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Expert Networks
Expert networks in market research: a hidden asset for gathering real-time insights
Discover how expert networks provide real-time, industry-specific insights that traditional research methods lack. Stay ahead with faster, data-driven decisions.
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Expert Networks
How to use expert networks for strategic business decisions
Expert networks connect them with industry specialists, enabling smarter decisions and strategic growth.
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Expert Networks
How expert networks drive innovation: a game-changer for product development
Expert networks are transforming product development by providing on-demand industry insights, helping businesses validate ideas, reduce risks, and accelerate innovation.
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Expert Networks
Traditional vs. digital expert networks: the changing landscape of professional insights
Expert networks are evolving from manual, relationship-driven models to AI-powered digital platforms, transforming how businesses access insights.
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Expert Networks
The rise of expert networks: A billion-dollar industry you should know about
Expert networks are transforming how businesses access specialized knowledge—leveraging AI, real-time insights, and flexible consulting to drive faster, smarter, and data-driven decisions.
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Expert Networks
What is an expert network and how does it work?
Learn how expert networks connect businesses with specialized knowledge to make better decisions.