Buyer personas are crucial for understanding target customers, tailoring marketing efforts, and developing effective products and services.

A thorough grasp of consumers and their constantly shifting tastes is necessary to stay ahead of the competition in today's quickly changing market

Virtual reality in market research enables realistic simulations, immersive experiences, and deeper consumer insights for product development and marketing strategies.

Case studies demonstrate how brands like Nike, Netflix, Ford, McDonald's, and Coca-Cola successfully utilize market research to understand customers and drive growth.

Roadblocks to adopting generative AI in market research include data quality, ethical considerations, robustness limitations, computational requirements, and interpretability challenges.

Generative AI can promote a human-centered approach in market research by analyzing data, segmenting customers, predicting trends, and automating insights.

Generative research is a qualitative approach that uncovers deep insights, inspires innovation, and informs product development by understanding user needs and behaviors.

Formulating research problems involves identifying a knowledge gap, refining the focus, setting objectives, and developing questions to guide the research process.

User journey mapping focuses on the overall customer experience while user flow deals with specific interactions; integrating both provides a comprehensive understanding.

Market research is considered the basic backbone and one of the essential verticals for any brand to dive into before launching any new product

According to a study by Statista, the blockchain market is currently valued at USD 23 billion

Many businesses are familiar with the concept of market sizing but not all are capable of incorporating it effectively