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Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.

Market Research

Meta vs Twitter: How to Use Social Media for Market Research

Meta and Twitter offer different features and audiences for social media market research, and businesses can utilize them to understand consumer preferences and behaviors.
October 30, 2023
5 min read
Market Trends

The Latest Trends in the US Fintech Market

Key trends in the US fintech market include artificial intelligence, banking as a service, Internet of Things, buy now pay later, embedded finance, and biometrics.
October 15, 2023
5 min read
Market Trends

The latest trends in the US healthtech market

The US healthtech market is rapidly evolving with trends like AI, autonomous patient monitoring, telemedicine, Internet of Medical Things, and immersive technologies.
October 5, 2023
5 min read
Market Research

Leveraging Virtual Reality for Cutting-Edge Marketing Research

Virtual reality (VR) technology has the potential to transform how firms perform market research
September 24, 2023
5 min read
Business and Entrepreneurship

Key factors to set Benchmark for the growth of company

Setting benchmarks helps companies identify trends, optimize performance, and make data-driven decisions to achieve growth and profitability.
August 19, 2023
5 min read
Market Research

Empathy in market research: A key factor for success

Empathy in market research helps businesses understand customer needs, develop targeted solutions, and build strong relationships.
July 26, 2023
5 min read
Business and Entrepreneurship

Creating an effective buyer persona: A step-by-step guide to actionable insights

Buyer personas help understand target customers, customize marketing efforts, and develop effective products and services.
July 24, 2023
5 min read
Market Research

Understanding the Importance of Buyer Personas in Market Research

Buyer personas are crucial for understanding target customers, tailoring marketing efforts, and developing effective products and services.
July 22, 2023
5 min read
Market Research

Augmented reality in market research: A guide

A thorough grasp of consumers and their constantly shifting tastes is necessary to stay ahead of the competition in today's quickly changing market
July 18, 2023
5 min read
Market Research

Virtual reality in market research: A guide

Virtual reality in market research enables realistic simulations, immersive experiences, and deeper consumer insights for product development and marketing strategies.
July 16, 2023
5 min read
CX Research

CX Case Study: Brands that cracked market research

Case studies demonstrate how brands like Nike, Netflix, Ford, McDonald's, and Coca-Cola successfully utilize market research to understand customers and drive growth.
July 11, 2023
5 min read
Market Research

Roadblocks to adopting generative AI

Roadblocks to adopting generative AI in market research include data quality, ethical considerations, robustness limitations, computational requirements, and interpretability challenges.
July 6, 2023
5 min read