Articles
Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.
UI/UX Research
Breaking down usability testing: what, why, and how?
Learn step-by-step usability testing strategies to enhance product performance and user satisfaction.
Consulting
A Step-by-Step Guide To Creating An IT Strategy
A comprehensive framework for developing and implementing an effective IT strategy aligned with business goals.
Market Research
Cultural Change: What Would It Take For Your Market Research Firm?
Market research firms must proactively champion cultural changes across leadership, customer focus, value proposition, employees, and processes to remain relevant post-pandemic.
Consulting
Will Full-Time Jobs Exist In The Future Of Your Children?
The gig economy, remote work, and automation enabled by technology are likely to significantly reduce traditional full-time employment for the next generation workforce.
Consulting
3 Tips To Get More Consulting Jobs Than You Can Handle
Consultants can get a steady stream of clients by showcasing expertise through a strong portfolio, optimizing their online presence, and tapping into their professional network.
Market Research
How To Begin Your Digital Transformation Journey?
Digital transformation requires assessing goals, gaps, opportunities and internal capabilities to develop a phased roadmap, ensure leadership alignment and enable a new mindset and way of operating.
Market Research
Is Knowledge Your Organization’s Biggest Competitive Advantage?
Enabling access to and application of tacit knowledge from experienced practitioners, not just documented information, provides a major source of competitive advantage for organizations.
Uncategorized
23 Best Practices To Negotiate Technology Contracts In 2020
IT contract negotiations should cover 23 key areas spanning definitions, principles, risk, compliance, pricing, deliverables and more to ensure a balanced, successful relationship.
Marketing
3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally
Competitive analysis, benchmarking performance metrics, and extracting insights from descriptive statistics are powerful ways to develop market intelligence to outperform rivals.