Primary data in market research

Primary data in market research is the first-hand data that is closely related to the issue that needs to be addressed.
Sonali
4 min read

All Stories

Market research

Yes, your market research helps brand positioning

Research is much like the Mount Everest expedition of 1953. In the words of Sir Hunt, You can only “get there...
Rachel
3 min read
Crisis

Scenario Planning: Gaining Mastery during Crises

Predictions are bogus for the most part. Simply because the whole future is uncertain. You can’t make strategies around them.  Scenarios,...
Rachel
3 min read
Customer

Staying Woke for the Woke Customer

Let’s take a moment to put 2020 to rest.  Moment over.  Here’s an existential crisis for businesses to grapple with. What...
Rachel
2 min read
Quantity or quality

Are you team quantity or team quality?

As a research professional in an increasingly complex and dynamic modern world, are you game for quality or quantity? Or both?...
Rachel
2 min read
Forecast

The Forecast for Market Research in 2021

Over the past decade, we have enlarged research territories across psychological, economical, sociological, anthropomorphic, and other disciplines of scientific study. This...
Rachel
5 min read
Personalities

Customer Research: CANOE Personality Test Help?

People have been trying to study human behavior for a long time. From Hippocrates’ theory of bodily fluids and Harry Potter...
Rachel
3 min read
Gender

Sex & Gender: How to Make your Survey Less Flawed

Changes in definitions and measurements of sex and gender Research shows how the words gender and sex have been “vague, conflated,...
Rachel
2 min read
Hire

5 Things to Look for When you Hire a Consultant

The knowledge expert marketplace is incredibly complex. The space is vulnerable to anyone with minimum qualifications. But, to sift out the...
Rachel
1 min read
Person with hands crossed

5 Reasons People Don’t Trust Consultants & How To Help It

An excerpt from a consultant’s journal on a workday (anon). 8.00 AM Coffee, Emails 9.00 AM Briefs, Delegate 9.30 AM Project...
Rachel
2 min read
Virtual event

Bringing Real-World Magic to Virtual Events

With every passing day, more and more events, business-related or otherwise, are canceled or postponed or gone virtual. In this changing...
Rachel
2 min read