B2B market research: Processes and tips for effective market research
The post-pandemic world has changed how B2B market research used to work. Here are some of the important processes and tips you can...
Gig economy: How is it changing the workforce?
Gig economy provides a long-term career path — and is influencing an archetypical shift with the potential to revamp...
The Future Of Work Explained
What is the future of work? There’s been an animated debate about the effect of technology and economic and...
Understanding Expert Networks
CleverX has over 3000 experts on the platform today(June 2021). We’re adding 100s of new vetted subject-matter experts onto...
Reverse Mentorship: Breathing Life into Corporate Hierarchy
It’s not every day we promote unlearning over learning. And yet, we have to do it every day. Seats...
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A Playbook for Qualitative Research
What is qualitative research? In market research, qualitative studies collect, analyze, and interpret data that is non-numerical (for example, textual, auditory,...
What is Market Segmentation?
What is market segmentation? Market segmentation is the process of categorizing a target market into smaller and more defined groups. These...
Research Bias and How to Avoid It
What is research bias? Research bias happens when the research is distorted, skewing the entire process towards a specific outcome. The...
Getting your Research Question Right
The Greek heroes didn’t have it easy. Neither do market researchers. And the more I think about it, the hero’s quest...
Consumer Research: Seeing is Believing
Visual culture today We don’t live in the communication age. That would be an insult to communication, which on some level...
Ready to Make your Surveys Work this 2021?
Keeping your customers coming back is tough. Leaving businesses to ask one crucial question: How do we know what people want?...
This 2021, market research ties the knot with chat bots
The next digital marketplace disruptor: Digital Assistants Chat bots are finding their way into the mainstream. But more importantly for us,...
The design basics of charts & data visualization
How do I effectively display research data? Do you often ask yourself this question? Design and data visualization needs to be easy...
Yes, your market research helps brand positioning
Research is much like the Mount Everest expedition of 1953. In the words of Sir Hunt, You can only “get there...