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The intersection of market research and branding strategy

The intersection of market research and branding strategy

Businesses often make mistakes when they assume that market research can only be applied to derive data-based insights — that its...
Sonali
3 min read
Integration of customer journey mapping and market research

Integration of customer journey mapping and market research

Integration of customer journey mapping and market research helps brands understand their users, make data-driven decisions and improve customer experience.
Sonali
4 min read
Utilizing survey panel providers to enhance customer feedback

Improving customer feedback through survey panels

Using survey panel providers to get access to authentic and valuable customer feedback is much more effective. How? Read to know...
Sonali
4 min read
Market segmentation in market research: All you need to know

Market segmentation in market research

Market segmentation in market research helps businesses to understand the audience, growth potential and identify new growth opportunities.
Sonali
5 min read

Protection of the Research Participants Data

From a time when considering data privacy was an optional thought, to passing highly sensitive laws toward the protection of data...
Sonali
4 min read
Working with panel providers: Tips for effective survey results

Tips to improve your surveys with panel providers

When working with panel providers, there are certain things that you must not miss. Continue to read tips for effective survey...
Sonali
3 min read
Data privacy and security: Tips to consider as a researcher

Data privacy and security: Tips to consider as a researcher

PII is no longer considered an afterthought but a crucial aspect. Here are some tips for data privacy and security to...
Sonali
2 min read
How to create the best user research plan? Creating a user research plan.

How to create the best user research plan?

Creating a user research plan is basically creating a research project in miniature — it demands a lot of attention, clarity,...
Sonali
3 min read
B2B Marketing Research: Processes and tips for effective market research

B2B market research: Processes and tips for effective market research

The post-pandemic world has changed how B2B market research used to work. Here are some of the important processes and tips...
Sonali
4 min read
find new market opportunities for your business

9 ways to find new market opportunities for your business

With the market becoming more volatile, cruel, and ever-changing, conventional set of rules would not produce results and help you survive...
Sonali
3 min read
The future of work in the expert network industry

The future of work in the expert network industry

If you’re wondering what growth might mean, this blog on the future of work in the expert network industry might give...
Renee Janine
3 min read
Gig economy: How is it changing the workforce?

Gig economy: How is it changing the workforce?

Gig economy provides a long-term career path — and is influencing an archetypical shift with the potential to revamp the future...
Sonali
3 min read