Primary data in market research
Primary data in market research is the first-hand data that is closely related to the issue that needs to be addressed.
The Future Of Work Explained
What is the future of work? There’s been an animated debate about the effect of technology and economic and...
Understanding Expert Networks
CleverX has over 3000 experts on the platform today(June 2021). We’re adding 100s of new vetted subject-matter experts onto...
Reverse Mentorship: Breathing Life into Corporate Hierarchy
It’s not every day we promote unlearning over learning. And yet, we have to do it every day. Seats...
Transcriptions: Mind Versus Machine
Harvard psychologist Daniel Gilbert once said that every psychologist must, at some point in their career, write a version...All Stories
Yes, your market research helps brand positioning
Research is much like the Mount Everest expedition of 1953. In the words of Sir Hunt, You can only “get there...
Scenario Planning: Gaining Mastery during Crises
Predictions are bogus for the most part. Simply because the whole future is uncertain. You can’t make strategies around them. Scenarios,...
Staying Woke for the Woke Customer
Let’s take a moment to put 2020 to rest. Moment over. Here’s an existential crisis for businesses to grapple with. What...
Are you team quantity or team quality?
As a research professional in an increasingly complex and dynamic modern world, are you game for quality or quantity? Or both?...
The Forecast for Market Research in 2021
Over the past decade, we have enlarged research territories across psychological, economical, sociological, anthropomorphic, and other disciplines of scientific study. This...
Customer Research: CANOE Personality Test Help?
People have been trying to study human behavior for a long time. From Hippocrates’ theory of bodily fluids and Harry Potter...
Sex & Gender: How to Make your Survey Less Flawed
Changes in definitions and measurements of sex and gender Research shows how the words gender and sex have been “vague, conflated,...
5 Things to Look for When you Hire a Consultant
The knowledge expert marketplace is incredibly complex. The space is vulnerable to anyone with minimum qualifications. But, to sift out the...
5 Reasons People Don’t Trust Consultants & How To Help It
An excerpt from a consultant’s journal on a workday (anon). 8.00 AM Coffee, Emails 9.00 AM Briefs, Delegate 9.30 AM Project...