B2B market research: Processes and tips for effective market research

The post-pandemic world has changed how B2B market research used to work. Here are some of the important processes and tips you can...
Sonali
4 min read

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Qualitative research

A Playbook for Qualitative Research

What is qualitative research? In market research, qualitative studies collect, analyze, and interpret data that is non-numerical (for example, textual, auditory,...
Rachel
4 min read
Market segmentation

What is Market Segmentation?

What is market segmentation? Market segmentation is the process of categorizing a target market into smaller and more defined groups. These...
Rachel
5 min read
Research bias

Research Bias and How to Avoid It

What is research bias? Research bias happens when the research is distorted, skewing the entire process towards a specific outcome. The...
Rachel
5 min read
Question

Getting your Research Question Right

The Greek heroes didn’t have it easy. Neither do market researchers. And the more I think about it, the hero’s quest...
Rachel
2 min read
Consumer research

Consumer Research: Seeing is Believing

Visual culture today We don’t live in the communication age. That would be an insult to communication, which on some level...
Rachel
3 min read
Survey

Ready to Make your Surveys Work this 2021?

Keeping your customers coming back is tough. Leaving businesses to ask one crucial question: How do we know what people want?...
Rachel
2 min read
Chat bot

This 2021, market research ties the knot with chat bots

The next digital marketplace disruptor: Digital Assistants Chat bots are finding their way into the mainstream. But more importantly for us,...
Rachel
3 min read
Charts

The design basics of charts & data visualization

How do I effectively display research data? Do you often ask yourself this question? Design and data visualization needs to be easy...
Rachel
2 min read
Market research

Yes, your market research helps brand positioning

Research is much like the Mount Everest expedition of 1953. In the words of Sir Hunt, You can only “get there...
Rachel
3 min read
Crisis

Scenario Planning: Gaining Mastery during Crises

Predictions are bogus for the most part. Simply because the whole future is uncertain. You can’t make strategies around them.  Scenarios,...
Rachel
3 min read