Primary data in market research

Primary data in market research is the first-hand data that is closely related to the issue that needs to be addressed.
Sonali
4 min read

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Qualitative research

Everything you Need to Know about Quantitative Research

What is quantitative research? Quantitative research is a strategy that uses quantifiable data to uncover marketing patterns and articulate facts. It...
Rachel
4 min read

Focus Groups: What, How, and Why

What are focus groups? Focus groups are an exploratory marketing research strategy. They consist of a carefully curated batch of people,...
Rachel
4 min read
Qualitative research

A Playbook for Qualitative Research

What is qualitative research? In market research, qualitative studies collect, analyze, and interpret data that is non-numerical (for example, textual, auditory,...
Rachel
4 min read
Market segmentation

What is Market Segmentation?

What is market segmentation? Market segmentation is the process of categorizing a target market into smaller and more defined groups. These...
Rachel
5 min read
Research bias

Research Bias and How to Avoid It

What is research bias? Research bias happens when the research is distorted, skewing the entire process towards a specific outcome. The...
Rachel
5 min read
Question

Getting your Research Question Right

The Greek heroes didn’t have it easy. Neither do market researchers. And the more I think about it, the hero’s quest...
Rachel
2 min read
Consumer research

Consumer Research: Seeing is Believing

Visual culture today We don’t live in the communication age. That would be an insult to communication, which on some level...
Rachel
3 min read
Survey

Ready to Make your Surveys Work this 2021?

Keeping your customers coming back is tough. Leaving businesses to ask one crucial question: How do we know what people want?...
Rachel
2 min read
Chat bot

This 2021, market research ties the knot with chat bots

The next digital marketplace disruptor: Digital Assistants Chat bots are finding their way into the mainstream. But more importantly for us,...
Rachel
3 min read
Charts

The design basics of charts & data visualization

How do I effectively display research data? Do you often ask yourself this question? Design and data visualization needs to be easy...
Rachel
2 min read