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User journey vs. user flow: Understanding the differences and similarities
Understanding user journey and user flow is crucial, just as thorough user research is essential in developing a strong UX strategy.
Conducting market research: Setting up the KPIs
Market research is considered the basic backbone and one of the essential verticals for any brand to dive into before launching...
How Blockchain Technology is Reshaping Market Research Sector
Meta description – Blockchain technology is gaining wide popularity and is benefiting the market research industry in many ways. Let’s find...
Everything you need to know about Market Sizing, its Approaches and Techniques
Techniques of Market Sizing Many businesses are familiar with the concept of market sizing but not all are capable to incorporate...
What is market analysis and how to conduct a market analysis?
If you aren’t aware of who your target customers are, what they want from you, and how they want it, you...
Everything you need to know when conducting a marketing analysis
Whatever the size of your business and market, conducting a marketing analysis at regular intervals should be incorporated by all businesses....
As a digital product manager, how can you research your market effectively?
Market research is one of the most crucial roles of a digital product manager. Research into the demands of your customers...
Primary data vs. secondary data
The sources of data that we use to make key decisions are more important than ever. Not only can you simply...
How to conduct an effective voice of market study?
Strategic business decisions are made on more than just quantitative data. To obtain deeper insights and gain an edge on the...
How to better understand your market and improve your business using market research?
You don’t know what you don’t know. One of the reasons a business seeks out market research is to help stakeholders...
Growing application of artificial intelligence in end-use sectors
Artificial Intelligence and its application are endless. Along with technologies such as machine learning and deep neural network, artificial intelligence can...
Key facts about the market research industry
The market research industry has grown over the last five years, but global economic conditions could challenge corporate profit margins and...
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