Primary data in market research
Primary data in market research is the first-hand data that is closely related to the issue that needs to be addressed.
The Future Of Work Explained
What is the future of work? There’s been an animated debate about the effect of technology and economic and...
Understanding Expert Networks
CleverX has over 3000 experts on the platform today(June 2021). We’re adding 100s of new vetted subject-matter experts onto...
Reverse Mentorship: Breathing Life into Corporate Hierarchy
It’s not every day we promote unlearning over learning. And yet, we have to do it every day. Seats...
Transcriptions: Mind Versus Machine
Harvard psychologist Daniel Gilbert once said that every psychologist must, at some point in their career, write a version...All Stories
Everything you Need to Know about Quantitative Research
What is quantitative research? Quantitative research is a strategy that uses quantifiable data to uncover marketing patterns and articulate facts. It...
Focus Groups: What, How, and Why
What are focus groups? Focus groups are an exploratory marketing research strategy. They consist of a carefully curated batch of people,...
A Playbook for Qualitative Research
What is qualitative research? In market research, qualitative studies collect, analyze, and interpret data that is non-numerical (for example, textual, auditory,...
What is Market Segmentation?
What is market segmentation? Market segmentation is the process of categorizing a target market into smaller and more defined groups. These...
Research Bias and How to Avoid It
What is research bias? Research bias happens when the research is distorted, skewing the entire process towards a specific outcome. The...
Getting your Research Question Right
The Greek heroes didn’t have it easy. Neither do market researchers. And the more I think about it, the hero’s quest...
Consumer Research: Seeing is Believing
Visual culture today We don’t live in the communication age. That would be an insult to communication, which on some level...
Ready to Make your Surveys Work this 2021?
Keeping your customers coming back is tough. Leaving businesses to ask one crucial question: How do we know what people want?...
This 2021, market research ties the knot with chat bots
The next digital marketplace disruptor: Digital Assistants Chat bots are finding their way into the mainstream. But more importantly for us,...