Primary data in market research
Primary data in market research is the first-hand data that is closely related to the issue that needs to be addressed.
The Future Of Work Explained
What is the future of work? There’s been an animated debate about the effect of technology and economic and...
Understanding Expert Networks
CleverX has over 3000 experts on the platform today(June 2021). We’re adding 100s of new vetted subject-matter experts onto...
Reverse Mentorship: Breathing Life into Corporate Hierarchy
It’s not every day we promote unlearning over learning. And yet, we have to do it every day. Seats...
Transcriptions: Mind Versus Machine
Harvard psychologist Daniel Gilbert once said that every psychologist must, at some point in their career, write a version...All Stories
The Insights Engine: The People & the Processes
If there’s anything that’s going to fix the staggering economy right now, it is market research. Across timezones, geographies, industry segments,...
Cognitive Biases: How they Help your Identity and Work
FYI, biases are not all bad. Psychologist Martin Seligman told the American Psychology Association in a speech that was to formally...
Hidden Elements That Can Make Or Break Your Survey
From user-experience surveys on websites to polls to political polls to health questionnaires at the doctor’s office, surveys are some of...
Privacy Shield Down. What’s Next?
Four months ago, the European court struck down the EU-US Privacy Shield, a 2016 transatlantic trade pact that governed data flows....
Privacy & Personalization: What Gen C Wants Today
“All of us are secure, or none of us are.” Edward Snowden Funny how we can evaluate this fact in...
The Insights Engine: Work On Stuff That Matters
Kantar Vermeer studied the role of the insights engine in their report Insights2020. It involved interviews and surveys of more than...
Design Thinking: What’s Hot In Market Research Today
You’re going to need a smart way to research and innovate when you’re working with other people. And design thinking is...
Cultural Change: What Would It Take For Your Market Research Firm?
Executive concerns as we recover from a pandemic Remember the...
