Primary data in market research

Primary data in market research is the first-hand data that is closely related to the issue that needs to be addressed.
Sonali
4 min read

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Insights

The Insights Engine: The People & the Processes

If there’s anything that’s going to fix the staggering economy right now, it is market research. Across timezones, geographies, industry segments,...
Rachel
3 min read
Cognitive bias

Cognitive Biases: How they Help your Identity and Work

FYI, biases are not all bad. Psychologist Martin Seligman told the American Psychology Association in a speech that was to formally...
Rachel
3 min read
Hidden elements

Hidden Elements That Can Make Or Break Your Survey

From user-experience surveys on websites to polls to political polls to health questionnaires at the doctor’s office, surveys are some of...
Rachel
3 min read
Privacy

Privacy Shield Down. What’s Next?

Four months ago, the European court struck down the EU-US Privacy Shield, a 2016 transatlantic trade pact that governed data flows....
Rachel
2 min read
Privacy

Privacy & Personalization: What Gen C Wants Today

“All of us are secure, or none of us are.”  Edward Snowden   Funny how we can evaluate this fact in...
Rachel
3 min read
Insights engine

The Insights Engine: Work On Stuff That Matters

Kantar Vermeer studied the role of the insights engine in their report Insights2020. It involved interviews and surveys of more than...
Rachel
3 min read
Design thinking

Design Thinking: What’s Hot In Market Research Today

You’re going to need a smart way to research and innovate when you’re working with other people. And design thinking is...
Rachel
3 min read
Professional

A ‘Way To Play’ In The Insights Profession

It did not necessarily take...
Rachel
1 min read
Professionals

Cultural Change: What Would It Take For Your Market Research Firm?

Executive concerns as we recover from a pandemic Remember the...
Rachel
2 min read
Robot and a child

Will Full-Time Jobs Exist In The Future Of Your Children?

Buzzwords like “gig economy,” “on-demand...
Sharekh
4 min read