B2B market research: Processes and tips for effective market research

The post-pandemic world has changed how B2B market research used to work. Here are some of the important processes and tips you can...
Sonali
4 min read

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Customer

Staying Woke for the Woke Customer

Let’s take a moment to put 2020 to rest.  Moment over.  Here’s an existential crisis for businesses to grapple with. What...
Rachel
2 min read
Transcriptionist

Transcriptions: Mind Versus Machine

Harvard psychologist Daniel Gilbert once said that every psychologist must, at some point in their career, write a version of “The...
Rachel
3 min read
Quantity or quality

Are you team quantity or team quality?

As a research professional in an increasingly complex and dynamic modern world, are you game for quality or quantity? Or both?...
Rachel
2 min read
Forecast

The Forecast for Market Research in 2021

Over the past decade, we have enlarged research territories across psychological, economical, sociological, anthropomorphic, and other disciplines of scientific study. This...
Rachel
5 min read
Personalities

Customer Research: CANOE Personality Test Help?

People have been trying to study human behavior for a long time. From Hippocrates’ theory of bodily fluids and Harry Potter...
Rachel
3 min read
Gender

Sex & Gender: How to Make your Survey Less Flawed

Changes in definitions and measurements of sex and gender Research shows how the words gender and sex have been “vague, conflated,...
Rachel
2 min read
Hire

5 Things to Look for When you Hire a Consultant

The knowledge expert marketplace is incredibly complex. The space is vulnerable to anyone with minimum qualifications. But, to sift out the...
Rachel
1 min read
Person with hands crossed

5 Reasons People Don’t Trust Consultants & How To Help It

An excerpt from a consultant’s journal on a workday (anon). 8.00 AM Coffee, Emails 9.00 AM Briefs, Delegate 9.30 AM Project...
Rachel
2 min read
Virtual event

Bringing Real-World Magic to Virtual Events

With every passing day, more and more events, business-related or otherwise, are canceled or postponed or gone virtual. In this changing...
Rachel
2 min read
Insights

The Insights Engine: The People & the Processes

If there’s anything that’s going to fix the staggering economy right now, it is market research. Across timezones, geographies, industry segments,...
Rachel
3 min read