Product Research
Supplementing Sprig surveys with external B2B recruitment
When your most important B2B buyers barely show up in Sprig data, here is how to close the gap with external panel recruitment.
Blog
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
Product Research
206 articles
Page 5
Product Research
Test your enterprise sales narrative with C-suite buyers
Most sales narratives fail because they were never pressure-tested with real buyers. Here is how to run a C-suite narrative test before rollout.
Product Research
How to test product messaging with developers and engineers
Developer and engineer buyers read your messaging differently. Here is a practical playbook for testing copy that actually resonates with technical audiences.
Product Research
Validate a product pivot with 50 AI interviews in 5 days
A step-by-step 5-day playbook for running 50 AI-moderated interviews to validate a product pivot, including screener setup, discussion guide structure, and how to read the signal.
Product Research
How to validate SaaS pricing with real buyers before launch
Pricing guesswork costs you ARR and deals. Here is the step-by-step process to test your SaaS price points with real buyers before you go live.
Product Research
5 research methods every PM should know
A practical guide to the five research methods that give PMs the clearest signal at each stage of the product lifecycle.
Product Research
A/B testing vs user research: what each tells you
A clear breakdown of what A/B testing and user research each answer, when to choose one over the other, and how product teams use both together.
Product Research
AI for writing user stories from research
A practical workflow for converting interview transcripts, survey data, and research synthesis notes into ready-to-groom user stories using AI.
Product Research
AI interviews for CISO research at scale
CISOs are the hardest B2B audience to recruit and interview. Here is how AI-moderated interviews change the economics and logistics of security buyer research.
Product Research
AI-moderated interviews for B2B research: a PM guide
AI moderation removes the scheduling and access bottlenecks that stall B2B research, letting product teams run 30-100 professional interviews in days.
Product Research
AI product trust signals: research methods that work
Trust signals in AI products are measurable. This guide maps the key signals PMs need to track and the research methods best suited to surface each one.
Product Research
B2B concept testing: pricing, positioning, and packaging
A practical guide to running concept tests that validate pricing structures, messaging, and packaging for B2B products before you go to market.