Insights on expert networks, market research, UX research, and AI training from the CleverX team.
219 articles
MaxDiff forces respondents to choose the best and worst item in each set, giving you a cleaner priority ranking than a rating scale. Here is how to design, field, and score one.
A usability benchmark study measures how usable a product is against a fixed set of tasks and metrics so you can compare the same experience over time or against competitors. Here is how to design one that stays repeatable.
Talk about their life, not your idea. A practical playbook for running unbiased discovery interviews and telling real demand from polite encouragement.
Zero audience is a sourcing problem, not a dead end. Here is where the right buyers actually are, how to screen for genuine fit, and what to ask so you avoid false positives.
The Sean Ellis test gives you a number. Interviews, retention, and willingness to pay tell you whether that number is real. Here is how to run both.
The Switch interview reconstructs the moment a customer traded an old solution for yours. Here is how to run one end to end and turn it into product decisions.
Redesigns fail quietly, in support tickets and churn, months after launch. Here's how to catch the problems before you ship.
A step-by-step way to stop guessing on your product's name and let real target-audience feedback settle the debate.
Before you commit a GTM budget to a message, put two or three positioning options in front of real buyers and let the data pick the winner.
A prototype review is only as good as the people in the room. Here is how to find, screen, and brief real target users before you commit engineering time.
Most research teams take 3-4 weeks from brief to readout. This playbook shows how to compress the full cycle into 5 working days without cutting corners.
Here is how to set up an always-on interview pipeline that keeps your product team in weekly contact with customers without burning out your research ops.