Market Research
Customer research vs user research vs market research
Three research types that sound similar but serve distinct purposes. Here is how to tell them apart and choose the right one for your situation.
Blog
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
Market Research
179 articles
Page 4
Market Research
How research consultants deliver insights in 3 days
The 3-day research sprint that independent consultants rely on: from screener to synthesis to client deck.
Market Research
Quantitative survey vs qualitative interview: data tradeoffs
Surveys measure at scale; interviews explain the why. Here is how to choose between them based on your actual research question and constraints.
Market Research
Survey vs interview vs focus group: which method when
A practical three-way comparison of surveys, interviews, and focus groups, covering their strengths, limitations, and a clear decision framework for choosing the right one.
Market Research
Best SurveyMonkey alternatives in 2026: 10 tools ranked
SurveyMonkey still works, but most research teams outgrow it fast. Here are the 10 alternatives worth switching to in 2026, ranked by use case.
Market Research
Qualtrics vs CleverX 2026: which platform fits your research
Qualtrics owns advanced survey methodology. CleverX owns participant access and AI moderation. Which bottleneck is your team actually hitting?
Market Research
User research for retail and CPG products: a PM guide
Shopper and buyer are rarely the same person in retail and CPG. Here's the research framework PMs use to cover every touchpoint in the path to purchase.
Market Research
B2B user research tools: the top platforms for 2026
Picking the wrong platform for B2B research is rarely a tool problem, it is a participant access problem. Here is which platforms actually solve it.
Market Research
B2B reviews: How to use customer feedback to win more deals in 2026
Five reviews quadruple purchase likelihood. This guide covers how to collect, respond to, and use B2B reviews across sales, marketing, and product.
Market Research
How to conduct market research: methods, process, and tools for 2026
Most failed product launches trace back to skipped or poorly run research. This guide walks through each step from defining objectives to measuring ROI.
Market Research
Research marketplace: How to find participants, data, and expertise in one platform
Four types of research marketplaces exist and most teams need more than one. This guide covers how each works, what to look for, and common pitfalls.
Market Research
What is a market research company? Types, services, and how to choose one
Market research companies range from fieldwork specialists to full-service agencies, and picking the wrong type wastes budget without answering your actual question. This guide breaks down what these firms do, the four types you will encounter, qualitative and quantitative methods they use, and a practical framework for choosing the right partner based on your objectives, timeline, and budget.