Market Research
How do you run B2B customer surveys
Learn how to run B2B customer surveys that generate insights: enterprise challenges, decision-maker engagement, account-based methods, and examples.
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Insights on expert networks, market research, UX research, and AI training from the CleverX team.
Market Research
118 articles
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Market Research
Survey methodology: Important steps to research design and execution
Master survey methodology with our comprehensive guide covering research design, sampling, questionnaire development, data collection, and analysis with proven frameworks and real examples.
Market Research
Survey research methods: How to run quantitative surveys that reflect your users
Discover how to conduct rigorous quantitative survey research that produces statistically valid insights. This article covers sampling methods, questionnaire design, data collection strategies, and analysis.
Market Research
Survey rating scales: Complete overview to choosing the right scale
Discover how to choose and implement effective rating scales for surveys. This article covers all major scale types, optimal scale lengths, labeling strategies, and proven examples from successful research teams.
Market Research
Addressing key market research challenges in 2025
Explore the future of market research in 2025 with innovative solutions to overcome modern challenges. Learn how self-serve platforms, AI-powered tools, and advanced data quality methods are transforming research strategies.
Market Research
Navigating the future of buyer behavior: How market research can help you understand your customers
Consumer behavior is evolving rapidly in 2025. Explore key trends like hyper-personalization, ethical purchasing, and omnichannel integration.
Market Research
The importance of market research for businesses in 2025
Market research is crucial for making informed decisions, understanding customers, and staying ahead of trends. Learn how it drives business success in 2025
Market Research
Mastering market validation: How entrepreneurs can confirm demand before building
Validate your business idea before you build. Learn how market validation helps entrepreneurs confirm real demand and avoid costly product failures.
Market Research
Generative vs evaluative research: Choosing the right approach
Learn the difference between generative and evaluative research—and how to use both to build user-centered, high-impact products.
Market Research
Gestalt psychology in Market Research: How consumer perception shapes decisions
Gestalt psychology explains how consumers perceive brands, ads, and products. Learn how its principles shape market research, UX, and consumer behavior.
Market Research
How to use AI in market research to improve efficiency?
Transform market research with AI: discover tools and strategies to reduce bias, save time, and improve insights.
Market Research
How to become a market research expert: a complete walkthrough
From entry-level roles to senior positions, discover the essential skills, tools, and strategies needed to become a market research expert.