Market Research
How to measure customer satisfaction (CSAT)
CSAT is the fastest way to measure how satisfied customers are with a specific experience. Here is the question, the formula, a worked example, and when to send it.
Blog
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
Market Research
229 articles
Page 5
Market Research
How to run a brand tracking study
Brand tracking works only when the sample and questions stay consistent wave after wave. Here is how to design a study that produces a trend you can actually trust and act on.
Market Research
How to run a customer segmentation study
Segmentation fails when the sample is thin or the basis is wrong. Here is the end-to-end method, from hypothesis to GTM activation, that keeps segments real and usable.
Market Research
How to run a market sizing and TAM validation study
Most TAM numbers are built from analyst reports and hope. This guide shows you how to validate market size with primary research you can actually defend to investors.
Market Research
How to run message testing with real buyers before you launch
Positioning that tests well in a slide review can still fall flat with the people who actually buy. Here is how to pressure-test your messaging against real buyers first.
Market Research
ICP validation: how to test your ideal customer profile with real buyers
Your ICP is a set of untested guesses until buyers confirm it. Here is how to turn firmographic and behavioral assumptions into hypotheses you can prove or disprove with primary research.
Market Research
How to run a competitive teardown study with real users
Stop guessing what competitors do better. Watch their actual users struggle through real tasks and mine every stumble for your product roadmap.
Market Research
Pre-launch demand testing with real buyers before you build
Before you write a line of code, three methods tell you if real buyers will actually pay: smoke tests, fake-door tests, and structured buyer interviews.
Market Research
Pricing sensitivity survey: Van Westendorp guide
A step-by-step walkthrough of the Van Westendorp price sensitivity meter, when to pair it with Gabor-Granger, and how to recruit the right buyers to answer it.
Market Research
How to recruit participants for a market segmentation study
Segmentation research lives or dies on sample composition. Here is how to set quotas, screen for real segments, and fill niche cells fast.
Market Research
How to recruit participants for a customer journey mapping study
A weak recruit is why most journey maps read like guesses. Here's how to source, segment, and screen participants who can actually walk you through their real journey.
Market Research
Best platform for B2B buying committee research
B2B buying decisions involve 6 to 10 stakeholders. Find the platform that can actually recruit them, interview them, and surface what drives the deal.