Insights on expert networks, market research, UX research, and AI training from the CleverX team.
118 articles
A walkthrough to customer research: interviews, surveys, and analytics to understand needs, validate decisions, and improve product and marketing.
Learn how to prevent research bias with proven methods like randomization, blinding, and transparent reporting across the research lifecycle.
Leading companies use market research to reduce risk, understand customers, and make better product and growth decisions using real data.
Master DTC brand research for growth and marketing teams. Learn customer insights, positioning strategies, and retention tactics for ecommerce brands.
Learn how to turn market research data into actionable insights that explain customer behavior, reveal opportunities, and guide smarter business decisions.
Market research studies external markets and consumers. Marketing research optimizes internal marketing across product, price, place, and promotion. Know when to use each.
Learn what buyer personas are, why they improve targeting and sales, and how to build them using interviews, CRM data, and surveys.
Virtual vs in-person focus groups: a cost–benefit breakdown of expenses, logistics, and insight tradeoffs to pick the right format.
Predictive analytics consulting guide for leaders. Learn services, CRISP-DM roadmap, tool selection, common challenges, and ROI measurement.
Learn step-by-step guide to creating IT buyer personas using research, interviews, and data to align marketing, sales, and product teams.
Avoid leading survey questions. Learn 20 real examples to avoid and how to write neutral wording so your surveys deliver unbiased, actionable feedback.
Master retail customer research for CX and product teams. Learn methods for understanding shopping behavior, customer feedback, and omnichannel insights.