Market Research
Customer Research: CANOE Personality Test Help?
The Big Five personality traits (CANOE) can inform customer segmentation and persona development, but should be used cautiously along with other factors.
Blog
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
Page 87
Market Research
5 Things to Look for When you Hire a Consultant
When hiring a consultant, evaluate their credentials, goal tracking, fees, alignment with your needs, and transparency to establish a productive relationship.
Market Research
Sex and gender survey questions: a guide to inclusive design
Most surveys still get sex and gender questions wrong. Here is what to do instead, and why it affects your data quality.
Expert Networks
5 Reasons People Don't Trust Consultants & How To Help It
Consultants can overcome client distrust by leveraging their outsider perspective, communicating clearly, focusing on core issues, and providing extra value.
Market Research
Bringing Real-World Magic to Virtual Events
Virtual events can be effective if objectives are clear, the right format is used, and creative content delivery methods are employed to engage audiences.
Market Research
Cognitive Biases: How they Help your Identity and Work
While some cognitive biases can lead to blind spots, many serve important positive functions in enabling effective decision making, motivation, and human interaction in a business context.
Market Research
Market research insights engine: people and process
69% of top research firms collaborate across functions. Are your team's skills and processes set up the same way? Here is what the best get right.
Market Research
Hidden Elements That Can Make Or Break Your Survey
From user-experience surveys on websites to polls to political polls to health questionnaires at the doctor's office, surveys are some of the most common research tools
Market Research
Privacy Shield invalidated: what research firms must do
Your data transfer framework just got struck down by European courts. Is your research operation ready for what comes next?
Market Research
Gen C privacy and personalization: what brands must know
Connected consumers share their data, but only on their terms. What does Gen C actually expect in exchange, and are most brands getting it right?
Market Research
Insights engine: how research teams work on what matters
Most analytics investments fail to deliver value. The difference is not better data or fancier tools: it is knowing which questions to ask first.
Market Research
Design thinking in market research: methods and principles
Why do design-led companies outperform rivals by 211%? The answer starts with one shift: putting the user before the solution.