Insights on expert networks, market research, UX research, and AI training from the CleverX team.
From basic vs applied to qualitative vs quantitative, this guide breaks down every major research type with real examples from healthcare, business, and education so you can pick the right method for your study.
A weak research question wastes months of work. This guide walks through the six-step formulation process, covers PICO, PEO, SPIDER, and FINER frameworks, and shows exactly how vague topics become focused, researchable questions with real before-and-after examples.
Companies that skip market research waste budgets on products nobody wants and campaigns that miss their audience. This guide breaks down exactly how research creates value and how to prove ROI to stakeholders.
UserTesting's pricing model was designed for enterprise procurement teams, not for small businesses or founders trying to validate a product without locking into a $25,000 annual contract. These are the alternatives that actually work for small teams.
Moderated and unmoderated usability testing both work, but for very different things. This article breaks down when to use each method, what you gain and give up with both, and a step-by-step workflow for combining them across a product cycle.
The products that find product-market fit fastest are almost always built by teams that talked to users early, often, and before they had money to spend on research platforms.
Maze and CleverX were built for different primary jobs. Maze is for design teams running fast Figma prototype tests. CleverX is for research programs that need professional participant access, moderated sessions, and qualitative research at scale. Here is how to choose.
Remote research is the default now, but it introduces its own set of challenges. This covers everything from platform setup and participant prep to moderation techniques and no-show management, so remote studies produce the same quality as in-person work.
UX research connects product teams to the people they build for. This covers what researchers actually do, why it matters, the core methods, and how to start if your team is just getting going.
Guerrilla testing is informal usability research done with whoever is available, no recruitment, no budget, no scheduling overhead. It is not a replacement for structured research, but it is substantially better than shipping without any user feedback at all.
Five-second testing shows participants a design for five seconds and asks what they remember. It is one of the fastest ways to validate whether a page communicates the right message before users decide to stay or leave.
Customer discovery interviews surface the problems worth solving before you commit to building anything. This covers the full process: who to recruit, how to structure the conversation, which questions produce reliable data, and how to analyze what you hear.