B2B market research vs B2C research: When to use each approach
B2B and B2C market research require fundamentally different approaches. This framework helps product managers and marketers choose the right research methodology for their audience.
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
B2B and B2C market research require fundamentally different approaches. This framework helps product managers and marketers choose the right research methodology for their audience.
Market research is the systematic process of gathering and analyzing information about your target market and competitors. Learn the complete step-by-step process from research planning to actionable insights.
The user research tools landscape changes fast. This 2025 guide ranks the 12 best platforms based on actual feature updates, pricing changes, and user feedback from the past year.
Fintech trends in 2026 focus on AI agents, stablecoins, and embedded finance. Explore emerging technologies, payment innovations, and regulatory changes transforming the fintech industry and financial services.
Product market research combines primary and secondary research to validate market demand and customer needs. Learn the systematic process for reducing development risk and improving product success rates.
Transform scattered customer feedback into actionable insights with the right voice of customer platform. Compare the best customer feedback tools for CX teams, including features, pricing, and ideal use cases.
Conducting user interviews requires careful planning, skilled facilitation, and systematic analysis. This guide covers the complete process from objectives to insights.
Voice of customer tools transform raw customer data into actionable insights that drive business success. Learn how to select, implement, and integrate VoC platforms to build effective customer feedback programs.
Master fintech UX research for product and design teams. Learn methods for testing payment apps, digital banking, and financial products that drive adoption.
A practical guide to qualitative interview questions: how to write better prompts, avoid bias, run pilots, and recruit the right B2B participants.
Master SaaS user research for founders and product teams. Learn methods for understanding users, reducing churn, and building products customers adopt.
Learn patient journey research methods for healthcare UX teams. Discover how to map patient experiences, conduct user testing, and improve clinical outcomes.