Market Research
Customer Research: CANOE Personality Test Help?
The Big Five personality traits (CANOE) can inform customer segmentation and persona development, but should be used cautiously along with other factors.
Blog
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
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Market Research
5 Things to Look for When you Hire a Consultant
When hiring a consultant, evaluate their credentials, goal tracking, fees, alignment with your needs, and transparency to establish a productive relationship.
Market Research
Sex & Gender: How to Make your Survey Less Flawed
Market research surveys should provide inclusive, non-binary gender identity options to improve respondent experience and data quality.
Expert Networks
5 Reasons People Don't Trust Consultants & How To Help It
Consultants can overcome client distrust by leveraging their outsider perspective, communicating clearly, focusing on core issues, and providing extra value.
Market Research
Bringing Real-World Magic to Virtual Events
Virtual events can be effective if objectives are clear, the right format is used, and creative content delivery methods are employed to engage audiences.
Market Research
Cognitive Biases: How they Help your Identity and Work
While some cognitive biases can lead to blind spots, many serve important positive functions in enabling effective decision making, motivation, and human interaction in a business context.
Market Research
The Insights Engine: The People & the Processes
Market research success requires the right combination of analytical and intuitive thinking, business focus, storytelling skills, data synthesis, independence, collaboration and a forward-looking approach.
Market Research
Hidden Elements That Can Make Or Break Your Survey
From user-experience surveys on websites to polls to political polls to health questionnaires at the doctor's office, surveys are some of the most common research tools
Market Research
Privacy Shield Down. What’s Next?
With the EU-US Privacy Shield invalidated, companies should proactively partner with privacy groups, build user trust, and self-regulate data practices to balance business needs with privacy.
Market Research
Privacy & Personalization: What Gen C Wants Today
Connected consumers expect personalized, transparent digital experiences from brands they engage with, enabled by sharing data in exchange for value.
Market Research
The Insights Engine: Work On Stuff That Matters
Market research teams can deliver strategic impact by focusing on business priorities, developing multi-faceted capabilities, and constantly asking "Where to play?" "How to win?" and "What's next?"
Expert Networks
A ‘Way To Play’ In The Insights Profession
Insights professionals can differentiate themselves by developing and applying their unique combination of strengths to meet evolving client needs in an increasingly competitive and dynamic industry.