Market Research
Types of secondary research
Secondary research sources include online data, libraries, government/non-government agencies, learning institutions, and commercial information.
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Insights on expert networks, market research, UX research, and AI training from the CleverX team.
Market Research
118 articles
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Market Research
Pricing market research projects: Four things to keep in mind
Pricing market research projects involves understanding financing needs, exploring options, planning primary research budgets, and maintaining cost and information awareness.
Market Research
Secondary data in market research
An in-depth guide to leveraging existing research data, including types, approaches, common errors to avoid, and strategies for effective secondary research.
Market Research
Primary data in market research
Primary data in market research is first-hand data collected directly from relevant respondents to solve a specific marketing problem.
Market Research
A definitive guide to market research applications
Market research applications include interviews, focus groups, surveys, product use research, observation-based research, and various specialized techniques.
Market Research
The basics of market research
A foundational overview of market research principles, development, purposes, objectives, and methodologies for gathering business insights.
Market Research
What is research design?
Research design is a systematic outline of research methods and techniques determined before research begins to ensure relevance and success.
Market Research
With Snapchat’s recent revelations, how the marketing & advertising industry is being impacted?
Snapchat's recent earnings report caused a tech plunge, impacting the marketing and advertising industry, but the sector is evolving rather than dying.
Market Research
How to find and eliminate fraud response rates in B2B online surveys?
A practical guide to identifying and preventing fraudulent survey responses in B2B research, with specific strategies and tools for maintaining data integrity.
Market Research
Market Segmentation Vs. Target Markets
A detailed comparison of market segmentation and target market strategies, examining their key elements, relationships, evaluation methods, and best practices for effective implementation.
Market Research
The Future Of Work Explained
A comprehensive analysis of workplace transformation trends, exploring flexibility, digitalization, automation, and the four potential worlds of work (Red, Blue, Green, Yellow).
Market Research
Top 8 Business Intelligence Tools Today
A thorough evaluation of leading BI tools including Tableau, Datapine, Clear Analytics, Metric Insights, and others, detailing their features, pricing, and unique value propositions.