Insights on expert networks, market research, UX research, and AI training from the CleverX team.
118 articles
As a digital product manager, effective market research involves identifying opportunities, developing strategies, collecting and analyzing data, and taking action based on insights.
A comprehensive eight-step guide for conducting Voice of Market (VOM) studies, from setting research objectives to implementing findings, designed to help companies gather qualitative insights for strategic decision-making.
A strategic guide that outlines how market research helps businesses identify unknowns through four key areas: industry characteristics, market potential, competitive landscape, and participant perceptions to drive informed decision-making and growth.
A comprehensive overview of AI applications across major industries (healthcare, automotive, finance, manufacturing), future use cases, and leading AI companies, highlighting how AI is revolutionizing business operations and projected to boost the world economy by $15.7 trillion by 2030.
The market research industry has grown over the last five years, but global economic conditions could challenge corporate profit margins
A comprehensive guide on combining customer journey mapping with market research to improve customer experience, featuring case studies from Starbucks and Amazon, and practical steps for businesses to implement this integrated approach.
Market sizing involves evaluating the potential number of customers and revenue within a given market using top-down, bottom-up, and other techniques.
A detailed overview of B2B market research methodologies, benefits, and practical tips for implementing effective research strategies in the business-to-business sector.
Finding new market opportunities involves analyzing customer beliefs, identifying innovations, adapting sustainability, improving existing frameworks, and conducting competition and environment analyses.
The gig economy is changing the workforce by providing flexibility, mutual benefits for workers and employers, and opportunities for freelancers, enabled by technology
A detailed exploration of research panel providers, their functioning, benefits, limitations, and best practices for businesses seeking market research insights.
A comprehensive guide identifying critical market research pitfalls including bias management, audience targeting, incentive design, and data utilization, with practical solutions to avoid them.