Market Research

Forecast

The Forecast for Market Research in 2021

Over the past decade, we have enlarged research territories across psychological, economical, sociological, anthropomorphic, and other disciplines of scientific study. This...
Rachel
5 min read
Personalities

Customer Research: CANOE Personality Test Help?

People have been trying to study human behavior for a long time. From Hippocrates’ theory of bodily fluids and Harry Potter...
Rachel
3 min read
Hire

5 Things to Look for When you Hire a Consultant

The knowledge expert marketplace is incredibly complex. The space is vulnerable to anyone with minimum qualifications. But, to sift out the...
Rachel
1 min read
Insights

The Insights Engine: The People & the Processes

If there’s anything that’s going to fix the staggering economy right now, it is market research. Across timezones, geographies, industry segments,...
Rachel
3 min read
Cognitive bias

Cognitive Biases: How they Help your Identity and Work

FYI, biases are not all bad. Psychologist Martin Seligman told the American Psychology Association in a speech that was to formally...
Rachel
3 min read
Privacy

Privacy Shield Down. What’s Next?

Four months ago, the European court struck down the EU-US Privacy Shield, a 2016 transatlantic trade pact that governed data flows....
Rachel
2 min read
Privacy

Privacy & Personalization: What Gen C Wants Today

“All of us are secure, or none of us are.”  Edward Snowden   Funny how we can evaluate this fact in...
Rachel
3 min read
Insights engine

The Insights Engine: Work On Stuff That Matters

Kantar Vermeer studied the role of the insights engine in their report Insights2020. It involved interviews and surveys of more than...
Rachel
3 min read
Design thinking

Design Thinking: What’s Hot In Market Research Today

You’re going to need a smart way to research and innovate when you’re working with other people. And design thinking is...
Rachel
3 min read
Professionals

Cultural Change: What Would It Take For Your Market Research Firm?

Executive concerns as we recover from a pandemic Remember the...
Rachel
2 min read
Organization

Is Knowledge Your Organization’s Biggest Competitive Advantage?

A Deloitte’s Work Trend Report had it that ‘learning’ was...
Sharekh
2 min read
Person working

How To Begin Your Digital Transformation Journey?

This blog post is based on insights discussed between Technology Experts...
Sharekh
4 min read