Articles
Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.
AI in Market Research
Can generative AI promote a human-centered approach?
Generative AI can promote a human-centered approach in market research by analyzing data, segmenting customers, predicting trends, and automating insights.
Market Research
Market Segmentation Vs. Target Markets
A detailed comparison of market segmentation and target market strategies, examining their key elements, relationships, evaluation methods, and best practices for effective implementation.
Future Of Work
The Future Of Work Explained
A comprehensive analysis of workplace transformation trends, exploring flexibility, digitalization, automation, and the four potential worlds of work (Red, Blue, Green, Yellow).
AI in Market Research
Top 8 Business Intelligence Tools Today
A thorough evaluation of leading BI tools including Tableau, Datapine, Clear Analytics, Metric Insights, and others, detailing their features, pricing, and unique value propositions.
Market Research
Quantitative Research Versus Qualitative Research
A comprehensive comparison of qualitative and qualitative research methodologies, outlining their key differences, approaches, objectives, and data analysis techniques for market research.
Market Research
A Quick-Start Guide to Business Intelligence
A practical introduction to business intelligence, covering its fundamentals, benefits, disruptive technologies, platforms, and implementation strategies.
Market Research
Everything you Need to Know about Quantitative Research
A comprehensive guide explaining quantitative research methodology, its background, key elements, objectives, approaches, and implementation in market research.
Market Research
Focus Groups: What, How, and Why
A detailed exploration of focus group methodology, including its history, types, design considerations, and effective implementation in market research.
Market Research
A Playbook for Qualitative Research
An in-depth guide to qualitative research methodology, covering its foundations, key elements, objectives, approaches, methods, and limitations.
Market Research
What is Market Segmentation?
A comprehensive guide to market segmentation principles, benefits, analysis methods, types, and strategies for effective market targeting.
Market Research
Research Bias and How to Avoid It
A thorough examination of different types of research bias, their impact on market research, and strategies for identification and prevention.
Consulting
Understanding Expert Networks
A detailed overview of expert networks, their evolution, types, operations, and role in connecting businesses with subject matter experts.
Survey Design
Getting your Research Question Right
Asking the right research question is crucial for gaining reliable answers to important business questions through research.