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Articles

Insights on market research, product research, UI/UX studies, expert networks, AI, and more. Updated regularly.

Market Research

Market Segmentation Vs. Target Markets

A detailed comparison of market segmentation and target market strategies, examining their key elements, relationships, evaluation methods, and best practices for effective implementation.
August 3, 2021
5 min read
Future Of Work

The Future Of Work Explained

A comprehensive analysis of workplace transformation trends, exploring flexibility, digitalization, automation, and the four potential worlds of work (Red, Blue, Green, Yellow).
July 9, 2021
5 min read
AI in Market Research

Top 8 Business Intelligence Tools Today

A thorough evaluation of leading BI tools including Tableau, Datapine, Clear Analytics, Metric Insights, and others, detailing their features, pricing, and unique value propositions.
July 8, 2021
5 min read
Market Research

Quantitative Research Versus Qualitative Research

A comprehensive comparison of qualitative and qualitative research methodologies, outlining their key differences, approaches, objectives, and data analysis techniques for market research.
May 22, 2021
5 min read
Market Research

A Quick-Start Guide to Business Intelligence

A practical introduction to business intelligence, covering its fundamentals, benefits, disruptive technologies, platforms, and implementation strategies.
May 18, 2021
5 min read
Market Research

Everything you Need to Know about Quantitative Research

A comprehensive guide explaining quantitative research methodology, its background, key elements, objectives, approaches, and implementation in market research.
May 10, 2021
5 min read
Market Research

Focus Groups: What, How, and Why

A detailed exploration of focus group methodology, including its history, types, design considerations, and effective implementation in market research.
May 2, 2021
5 min read
Market Research

A Playbook for Qualitative Research

An in-depth guide to qualitative research methodology, covering its foundations, key elements, objectives, approaches, methods, and limitations.
April 30, 2021
5 min read
Market Research

What is Market Segmentation?

A comprehensive guide to market segmentation principles, benefits, analysis methods, types, and strategies for effective market targeting.
April 12, 2021
5 min read
Market Research

Research Bias and How to Avoid It

A thorough examination of different types of research bias, their impact on market research, and strategies for identification and prevention.
April 12, 2021
5 min read
Consulting

Understanding Expert Networks

A detailed overview of expert networks, their evolution, types, operations, and role in connecting businesses with subject matter experts.
April 7, 2021
5 min read
Survey Design

Getting your Research Question Right

Asking the right research question is crucial for gaining reliable answers to important business questions through research.
March 8, 2021
5 min read