Insights on expert networks, market research, UX research, and AI training from the CleverX team.
The Switch interview reconstructs the moment a customer traded an old solution for yours. Here is how to run one end to end and turn it into product decisions.
Positioning that tests well in a slide review can still fall flat with the people who actually buy. Here is how to pressure-test your messaging against real buyers first.
Your ICP is a set of untested guesses until buyers confirm it. Here is how to turn firmographic and behavioral assumptions into hypotheses you can prove or disprove with primary research.
VoC in B2B is not one survey. It is a continuous system that pulls signal from interviews, tickets, win-loss, and churn, then turns it into decisions you can defend.
Stop guessing what competitors do better. Watch their actual users struggle through real tasks and mine every stumble for your product roadmap.
Redesigns fail quietly, in support tickets and churn, months after launch. Here's how to catch the problems before you ship.
A step-by-step way to stop guessing on your product's name and let real target-audience feedback settle the debate.
Before you commit a GTM budget to a message, put two or three positioning options in front of real buyers and let the data pick the winner.
Standing customer advisory boards take months to stand up and often stall after two meetings. Here's how to get the same strategic input on demand.
Before you write a line of code, three methods tell you if real buyers will actually pay: smoke tests, fake-door tests, and structured buyer interviews.
A step-by-step walkthrough of the Van Westendorp price sensitivity meter, when to pair it with Gabor-Granger, and how to recruit the right buyers to answer it.
Segmentation research lives or dies on sample composition. Here is how to set quotas, screen for real segments, and fill niche cells fast.