Insights on expert networks, market research, UX research, and AI training from the CleverX team.
A heuristic evaluation is a fast, low-cost way to catch usability problems before you spend a session on real users. Here is the full process, from picking evaluators to scoring severity.
MaxDiff forces respondents to choose the best and worst item in each set, giving you a cleaner priority ranking than a rating scale. Here is how to design, field, and score one.
A tree test checks whether people can find things in your navigation before you spend a sprint building it. Here is how to run one and read the numbers that matter.
A usability benchmark study measures how usable a product is against a fixed set of tasks and metrics so you can compare the same experience over time or against competitors. Here is how to design one that stays repeatable.
A research plan turns a vague request into a study you can actually run. Here are the seven sections every plan needs, plus a template you can fill in today.
Statistical significance tells you whether a survey result is likely real or just noise. Here is how to read p-values, set confidence levels, and explain it all without jargon.
Talk about their life, not your idea. A practical playbook for running unbiased discovery interviews and telling real demand from polite encouragement.
The investment and consulting playbook for expert interviews: define the profile, source verified experts in days, handle MNPI and conflicts, and turn calls into a decision-grade view.
Zero audience is a sourcing problem, not a dead end. Here is where the right buyers actually are, how to screen for genuine fit, and what to ask so you avoid false positives.
The Sean Ellis test gives you a number. Interviews, retention, and willingness to pay tell you whether that number is real. Here is how to run both.
Segmentation fails when the sample is thin or the basis is wrong. Here is the end-to-end method, from hypothesis to GTM activation, that keeps segments real and usable.
Most TAM numbers are built from analyst reports and hope. This guide shows you how to validate market size with primary research you can actually defend to investors.